In each market, we enroll industry leaders in our global process for better managing critical commercial relationships. A key part of that process is adoption of a robust globally standardised system of measuring relationships by the industry. When key players in an industry formally commit to this way of collaborating and working together we are able produce Advantage Report™.
Advantage Report™ measures the perceptions of both parties on all relevant relationship dimensions. This includes all the key ‘soft’ attributes that remain unmeasured through traditional business metrics. The measures are supported by comprehensive and in-depth qualitative feedback that provides insight into why. Advantage Report™ is produced for many consumer goods industry sectors such as: Grocery, Mass Merchandiser, Superstores and Club, Convenience & Gas, Forecourt , Pharmacy, E-Commerce, Foodservice, Travel Retail, Pet Specialty, Wholesale and others.
Advantage Report™ is the foundation that allows us to undertake strategic analysis that gives rise to guidance and support for each of our clients to improve their commercial relationships. Advantage Report™ is supported by executives in each market who act as trusted advisors and independent intermediaries. They are the best people to contact in each market to see how you can improve your commercial relationships.