Increased dialogue and collaboration - "Advantage Report provides a great platform to have meaningful and transparent discussions with our trading partners and is often the catalyst for open and honest dialogue"
Effective Customer Engagement Model - "Advantage Report allowed us to better deliver on our intent to become a customer-centric organization and adopt a more effective companywide approach to customer engagement"
Breaks down barriers and identifies departmental silos - "Advantage helped us to break down some barriers between departments to more effectively deliver against customer expectations"
Gave us a Reality Check - "Advantage forced us to come to terms with the fact that our perception of ourselves fell short of reality and triggered an exercise in change management. Advantage also helped us to understand the relationship between our Advantage score and rank relative to the competition"
Pivotal role in strategic planning and goal setting - "Advantage Reports are a critical component of Joint Business Planning with a significant and positive impact on our Category and Shopper Plans"
Actionable Insights and creation of Cross Functional Teams and reallocation of resources - "Advantage Report Influenced our hiring decisions and identified which areas require more resources. We also created cross functional teams and action plans to address the areas we would like to improve"
Change Management - "Having objective data to support some of our assumptions overs sore point’s means we can commit to changes with more confidence. In the past only our sales team was concerned with customer satisfaction. Now, other departments are becoming more customer focused"