Services to Strengthen Business Relationships
Advantage International's cohesive service portfolio was designed with one goal in mind – to help clients understand and strengthen their business relationships. While the majority of Advantage International's business is derived from leading packaged goods manufacturers, we also service a broad range of other industries, such as health care, pharmacy, foodservice, and liquor.
Our flagship service is the Advantage Report, which provides suppliers with feedback on their performance from their key retail customers. Value is delivered to participating retailers through the Advantage Mirror, in which suppliers are in turn asked to rate the effectiveness and performance of the retailers they do business with. Both programs work in conjunction to ensure continual dialogue between both parties and to help fast-track change initiatives.
Complementary to the Advantage Report, Internal Practice Assessment (IPA) links the internal perception of your company’s performance with customer ratings from the Advantage Report.
Also accompanying the Advantage Report is our latest addition, Advanced Analytics. This report provides deeper insights into the factors that motivate customers, allowing suppliers to delve deeper into the priorities for each unique customer segment and analyze the key drivers of a supplier’s performance evaluation.
Each program on its own offers substantial actionable insight; combined, they provide a blueprint for strengthening business relationships, which happens to be our mantra.
For clients operating globally, we offer the same analyses across geographies. Read more.