Advantage Mirror
Advantage Mirror was designed to give retailers and distributors feedback about their business practices from a supplier’s point of view. The program provides confidential information about retailers’ performance on key relationship factors. It gives each retailer and distributor a comprehensive view of their strengths and improvement opportunities, all based on input from the manufacturer community.
Participating retailers use the insights gleaned from the Advantage Mirror to:
- engage suppliers in more open and collaborative discussions
- gain greater understanding of supplier priorities
- address performance concerns on key business areas
- develop mutually beneficial strategies with manufacturers