Advantage Report
What is it?
A jointly sponsored performance benchmarking program designed to help sponsoring manufacturers understand and improve their performance on key business attributes, based on direct feedback from the retailers and distributors they work with. Participating retailers and distributors rate the performance of suppliers versus competitors and peers on a range of business-related topics.
In France, the Advantage Report is run in the grocery industry at both head office and store level.
Why participate?
Advantage Report is designed to deliver actionable feedback that will enable you to:
- identify the retailers' priorities, at head office and store level
- benchmark the best practices on the market
- get the key information needed to strengthen your trading relations with your retailers
- evaluate your company's performance versus competitors and peers
- better evaluate the performance of your sales and account management teams
- identify your strengths and weaknesses, and track your improvements year after year