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Advantage International FAQs

AMERICAS
  Argentina
  Brazil
  Canada
  Central America
  Chile
  Colombia
  Mexico
  Puerto Rico
  United States

EUROPE
  Belgium
  France
  Germany
  Ireland
  Italy
  Netherlands
  Poland
  Portugal
  Russia
  Scandinavia
  Spain
  Switzerland
  Turkey
  Ukraine
  U.K.

ASIA/PACIFIC
  Australia
  China
  Japan
  Malaysia
  Philippines
  South Korea
  Thailand
  Taiwan

AFRICA
  South Africa

1. What is a performance measurement and relationship benchmarking program?

2. Can we get issues important to us covered through the program?

3. How can we be sure the right customers and people are rating our performance?

4. What customer channels are covered?

5. How do you get retailers and the key personnel to participate?

6. How do clients rate The Advantage Group and the quality of your work?

7. How frequently are these programs conducted?

8. Could a jointly sponsored benchmarking program using this approach be established in our industry?

9. Can these benchmarking programs help us understand customer expectations, best practices, or key performance drivers?

10. I read about sharing of information; what's that all about?

11. Who at a client organization are your contacts and users of the information?

12. How much information is available in the reports?

13. What if our needs are unique and don't fit into one of these benchmarking programs?

14. What do clients do with program results?