Advantage Report
What is it?
A jointly sponsored performance benchmarking program designed to help sponsoring manufacturers understand and improve their performance on key business attributes, based on direct feedback from the retailers and distributors they work with. Participating retailers and distributors rate the performance of suppliers versus competitors and peers on a range of business-related topics.
In Mexico, the Advantage Report is run on behalf of consumer product manufacturers in the supermarket/hypermarket, club store, convenience, and drug channels.
What does the program offer you?
- A valuable management tool that can help develop your business with retailers and wholesalers
- An objective and detailed evaluation from the point of view of different functions: executives; directors and category managers; and operations, logistics, and distribution personnel
- A view of the priorities and objectives of your clients
- Detailed reports containing both qualitative and quantitative data
- A benchmark by which to measure your company against competitors and industry leaders
- Specific and actionable results