Advantage Report
What is it?
A jointly sponsored performance benchmarking program designed to help sponsoring manufacturers understand and improve their performance on key business attributes, based on direct feedback from the retailers and distributors they work with. Participating retailers and distributors rate the performance of suppliers versus competitors and peers on a range of business-related topics.
In Spain and Portugal, the Advantage Report is run in the grocery industry.
Why participate?
The program offers:
- a valuable directional management tool that can help develop your business with retailers and wholesalers
- objective and detailed evaluations from the point of view of different functions: executives; directors and category managers; and operations, logistics, and distribution personnel
- a view of your clients’ priorities, objectives, and expectations
- reports featuring detailed qualitative and quantitative data
- precise benchmarking data of competing companies and industry leaders
- specific results for decision-making and development of action plans