Advantage Report
What is it?
Advantage Report is an annual, jointly sponsored benchmarking programme, conducted in the UK for manufacturers of consumer products in five channels:
- Major Multiple
- Convenience
- Wholesale
- Foodservice
- On Trade
It provides a clear measure of both absolute performance in a number of key business attributes, based on direct feedback from key trading partners, and comparative benchmark performance against both competitors and peer companies.
Why participate?
Companies join the programme because they want to improve their performance in a particular channel or with particular trade partners. In order to improve, you need an accurate measure of current performance in key areas and an opportunity to measure progress on a regular (annual) basis.
The growing numbers of sponsors of our annual programmes recognise the quality of data and insight provided, as well as the practical, actionable nature of the feedback supplied by the benchmarking experts.