Advantage Group International helps some of the world’s leading companies stay competitive. By focusing on the crucial relationships between suppliers and retailers, we support our customers to develop, strengthen and expand their interactions and identify crucial opportunities to improve.
Top performers look to us for business relationship measurement expertise, insightful benchmarking and critical industry trending – locally, regionally and worldwide. Advantage can help you transform how you perform and redefine how you work with others.
Suppliers identify ways to improve via feedback from their customers.
Retailers identify ways to improve via feedback from their supplier partners.
We help successful suppliers to listen intently to their customers’ needs.
We encourage successful retailers to learn from their suppliers’ experience.
Collaboration is the only path for retailers and suppliers to retain the objectivity, flexibility and innovative muscle needed in today’s omnichannel trading environments. Achieving genuine partnership and strategic alignment requires the focus and appropriation of three pivotal organizational pillars within supplier and retailer organizations. This paper outlines the imperatives of effective collaboration across these three pillars and foreshadows the imminent risks of undervaluing the retailer-supplier relationship.
