Businesses with a built-in Advantage
Josianne Légaré, SVP of Sales at Lassonde, shares why customer engagement is foundational to building stronger relationships with retailers. She goes on to express how listening to and understanding their customers' unique perspectives aids in building more strategic partnerships, made possible by Advantage.
JOSIANNE LÉGARÉ
SENIOR VICE-PRESIDENT, U.S. SALES
Success StoriesThe Advantage Method
How we build a tailored engagement plan for our clients
Needs Discovery
The journey to more meaningful business-to-business relationships begins with collaboration. Our experts work closely with you to identify the engagement program that fits your needs.
Data Collection
We design and deploy a survey to request feedback from your partners. Performance-based questions and live interviews uncover insights into the state of your relationships.
Analytics
Our digital solutions structure your quantitative and qualitative relationship data into digestible analytics. Dive into your results to discover opportunities for deeper engagement.
Insights
Our experts unveil industry trends and how they impact your business locally and globally. They uncover where to channel your resources to create meaningful change.
Action Planning
Gather key stakeholders for an Advantage workshop to outline processes and prioritize initiatives. Set realistic engagement goals that align with your strategic business plans. Gather key stakeholders for an Advantage workshop to outline processes and prioritize initiatives. Set realistic engagement goals that align with your strategic business plans.
Business-to-business relationship building platforms
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Annual syndicated benchmarking
Experience Advantage ReportTM differently.
A performance evaluation program that provides a holistic view of your B2B relationships and creates focus on areas for improved engagement and commercial impact.
Frequent custom feedback
A real-time listening platform that tracks your B2B relationships over time, ensuring that engagements are deepening, effective, and consistently driving revenue.
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Find an Advantage expert
Operating in 40+ markets worldwide, our experts provide a unique vantage point into the world of business partnerships and help carve a path to meaningful relationships.
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