Advantage Group International helps some of the world’s leading companies stay competitive. By focusing on the crucial relationships between suppliers and retailers, we support our customers to develop, strengthen and expand their interactions and identify crucial opportunities to improve.
Top performers look to us for business relationship measurement expertise, insightful benchmarking and critical industry trending – locally, regionally and worldwide. Advantage can help you transform how you perform and redefine how you work with others.
Suppliers identify ways to improve via feedback from their customers.
Retailers identify ways to improve via feedback from their supplier partners.
We help successful suppliers to listen intently to their customers’ needs.
We encourage successful retailers to learn from their suppliers’ experience.
This brochure identifies the best in class behaviours associated with Suppliers working with Customers to help meet their category objectives. In addition, discover the key driver of effective category partnerships and the negative behaviours proven to weaken your business relationships and lower Advantage ReportTM scores.
