Why Advantage?

Advantage Group International helps some of the world’s leading companies stay competitive. By focusing on the crucial relationships between suppliers and retailers, we support our customers to develop, strengthen and expand their interactions and identify crucial opportunities to improve.

Top performers look to us for business relationship measurement expertise, insightful benchmarking and critical industry trending – locally, regionally and worldwide. Advantage can help you transform how you perform and redefine how you work with others.

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Your ongoing industry scorecard

Our jointly syndicated reports use powerful two-way feedback to help retailers and their suppliers measure, track and strengthen their performances.

 

AdvantageReport Supplier

Suppliers identify ways to improve via feedback from their customers.

 

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AdvantageReport Retailer

Retailers identify ways to improve via feedback from their supplier partners.

Suppliers

We help successful suppliers to listen intently to their customers’ needs.

See how we help suppliers

Retailers

We encourage successful retailers to learn from their suppliers’ experience.

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NEW PAPER

Rise Up!

Reaching Business Success Through Collaboration 

Collaboration is the only path for retailers and suppliers to retain the objectivity, flexibility and innovative muscle needed in today’s omnichannel trading environments. Achieving genuine partnership and strategic alignment requires the focus and appropriation of three pivotal organizational pillars within supplier and retailer organizations. This paper outlines the imperatives of effective collaboration across these three pillars and foreshadows the imminent risks of undervaluing the retailer-supplier relationship.

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Rise Up! Advantage Group Paper on Collaboration for Business Cover Page

Tap into the Power of Advantage:
8 Reasons Why

Interested in driving better business results, objectively measuring performance and/or strengthening collaboration with your trading partners? Then tap into the power of Advantage. Find out from our clients why Advantage Report™ is the industry’s 'must have' when it comes to stepping up business relationships and results.

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We work in 40+ markets across the world.

There are Always Opportunities to Improve.

In today’s markets, no one can afford to take success for granted.

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