Advantage Group International helps some of the world’s leading companies stay competitive. By focusing on the crucial relationships between suppliers and retailers, we support our customers to develop, strengthen and expand their interactions and identify crucial opportunities to improve.
Top performers look to us for business relationship measurement expertise, insightful benchmarking and critical industry trending – locally, regionally and worldwide. Advantage can help you transform how you perform and redefine how you work with others.
Suppliers identify ways to improve via feedback from their customers.
Retailers identify ways to improve via feedback from their supplier partners.
We help successful suppliers to listen intently to their customers’ needs.
We encourage successful retailers to learn from their suppliers’ experience.
Today's tech-enabled and made-to-order consumer demands more and at rapid-fire pace. A retail environment in constant flux requires suppliers and retailers to be in lockstep with consumers to stay ahead of the competition. Suppliers who are fit to run alongside their trading partners understand and value that partnerships are stronger than the individual when appealing to changing trends. This paper reviews the business practices that matter most to US retailers within each category in 2019.
