Engagement is at the heart of business performance
Suppliers who prioritize retailer engagement by utilizing Advantage data to improve their relationships experience an average increase of 4.9% sales growth the following year1.
1 Based on annual gross revenues in US dollars measuring the overall performance of 54 top global suppliers over five years (2012-2016).
What’s driving engagement?
By analyzing the significance of each business practice measured, we identify its ability to impact overall performance, thus signifying a stronger correlation with business partner engagement. Suppliers who are rated highly in these business practices* have developed a reputation for working effectively with their retail partners.**
*Practices differ according to Supply Chain Personnel globally
**Relationship drivers differ locally
COVID-19 Saw Retailers and Suppliers Collaborate on New Terrain Whereby Stronger Partnerships Excelled and Weaker Partners Were ExposedRead More
Looking Ahead: What Will Be the Focus for Retailers Moving into Wave 2 of the COVID-19 Pandemic?Read More
Retailer-Supplier Partnership During the Pandemic Scaled up the Four Basic Tenets of Collaboration and Trust to an Unprecedented LevelRead More
Businesses with a built-in Advantage
Josianne Légaré, SVP of Sales at Lassonde, shares why customer engagement is foundational to building stronger relationships with retailers. She goes on to express how listening to and understanding their customers' unique perspectives aids in building more strategic partnerships, made possible by Advantage.
SENIOR VICE-PRESIDENT, U.S. SALESSuccess Stories
The Advantage Method
How we build a tailored engagement plan for our clients
The journey to more meaningful business-to-business relationships begins with collaboration. Our experts work closely with you to identify the engagement program that fits your needs.
We design and deploy a survey to request feedback from your partners. Performance-based questions and live interviews uncover insights into the state of your relationships.
Our digital solutions structure your quantitative and qualitative relationship data into digestible analytics. Dive into your results to discover opportunities for deeper engagement.
Our experts unveil industry trends and how they impact your business locally and globally. They uncover where to channel your resources to create meaningful change.
Gather key stakeholders for an Advantage workshop to outline processes and prioritize initiatives. Set realistic engagement goals that align with your strategic business plans. Gather key stakeholders for an Advantage workshop to outline processes and prioritize initiatives. Set realistic engagement goals that align with your strategic business plans.
Business-to-business relationship building platforms
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Annual syndicated benchmarking
Experience Advantage ReportTM differently.
A performance evaluation program that provides a holistic view of your B2B relationships and creates focus on areas for improved engagement and commercial impact.
Frequent custom feedback
A real-time listening platform that tracks your B2B relationships over time, ensuring that engagements are deepening, effective, and consistently driving revenue.Explore Further
Find an Advantage expert
Operating in 40+ markets worldwide, our experts provide a unique vantage point into the world of business partnerships and help carve a path to meaningful relationships.Locations