Advantage Group helps people and organizations work better together by designing and delivering engagement solutions that bridge the gap between listening and responding.
About Us
The leading advisor in
B2B engagement globally
Our Story
Over 30 years ago, in Toronto, Canada, founder Ron Pirie championed the belief that businesses work better together when they commit to actively listening and responding to each other’s feedback. Ron’s idea to have retailers rate and rank their suppliers was first conceptualized in 1988.
Not long after, fast-moving consumer goods suppliers and retailers throughout North America began recognizing that engaged and measurable relationships are foundational to business performance.
How We Do It
In the world of FMCG, we have mastered the role of engagement intermediary within the complex and ever-evolving relationship of supplier and retailer partners.
What We Stand For
Our global community is united behind a strong set of corporate values. Every day, our employees make it a priority to: give and receive empathetic feedback; be engaged, on the team and in the game; succeed with a high performance attitude; and seek to improve and find a better way.