Advantage Logo White
Advantage Logo White
Advantage Logo White

Select the Advantage platform that fits your needs

Help Desk

Who is Advantage Group?

Over 30 years ago, in Toronto, Canada, founder Ron Pirie championed the belief that businesses work better together when they commit to actively listening and responding to each other’s feedback. Ron’s idea to have retailers rate and rank their suppliers was first conceptualized in 1988.

Not long after, fast-moving consumer goods suppliers and retailers throughout North America began recognizing that engaged and measurable relationships are foundational to business performance.

boy giving presentation

What We Do

Advantage Group helps businesses be better together by designing and delivering engagement solutions that bridge the gap between listening and responding.

sticky notes on wall

How We Do It

In the world of FMCG, we have mastered the role of engagement intermediary within the complex and ever-evolving relationship of supplier and retailer partners.

excellence stickers

What We Stand For

Every associate is committed to incorporating our values into their ways of working and challenging others to do the same. As a connected community, we strive to: act with integrity, deliver with excellence, thrive on change and do it together.