Advantage Group helps businesses be better together by designing and delivering engagement solutions that bridge the gap between listening and responding.
Who is Advantage Group?
Over 30 years ago, in Toronto, Canada, founder Ron Pirie championed the belief that businesses work better together when they commit to actively listening and responding to each other’s feedback. Ron’s idea to have retailers rate and rank their suppliers was first conceptualized in 1988.
Not long after, fast-moving consumer goods suppliers and retailers throughout North America began recognizing that engaged and measurable relationships are foundational to business performance.
What We Do
How We Do It
In the world of FMCG, we have mastered the role of engagement intermediary within the complex and ever-evolving relationship of supplier and retailer partners.
What We Stand For
Every associate is committed to incorporating our values into their ways of working and challenging others to do the same. As a connected community, we strive to: act with integrity, deliver with excellence, thrive on change and do it together.