Ana Fioratti, Advantage Country Manager in Brazil, has been in the forefront of shaping Brazil’s FMCG Industry with strong connections to both manufacturers and retailers in the industry.
She has been a keynote speaker at many industry events and has been an advocate within the industry. Continuing this journey, Ana recently delivered a speech at XV Forum Colaborativo Varejo e Industria; which is one of the most prominent retail sector events in Brazil.
This is the second year of Advantage Brazil’s partnership with Supermercado Moderno (the publisher of one of the most read magazines in the sector as well as leading many collaboration events). During the event, Ana took the initiative to present the award to the Number 1 Retailer and Number 1 Manufacturer in the Advantage Report program in 2017; Proctor & Gamble and Pague Menos. Alberto Carvalho, President of P&G Brazil and the owners of Pague Menos graciously received their awards at this event.
“For P&G, this first position resumption in the ranking is a great achievement. We thank Advantage and our clients for embracing this new vision. We wish (for) more awards (to come)!” comment on behalf of P&G Brazil.
“Market recognition is very important for us. Collaborative management is in our DNA and being the best supermarket (in) Brazil for 4 consecutive years is amazing!” comment on behalf of Pague Menos.