The annual TFWA World Exhibition and Conference is the pinnacle event of the Travel Retail world, held at the Palais des Festivals et des Congrès de Cannes in France. October’s global summit was the perfect opportunity for Advantage to meet with key stakeholders of the benchmarking program. Over 7,000 visitors attended the 2018 show, including the almost 80 Travel Retail Operators who participated and provided feedback to the supplier community in 2018.
During this week-long show, Advantage had the opportunity to discover the latest innovations and retail theater from Mondelez World Travel Retail (WTR). Advantage also had the privilege of meeting with the Mondelez WTR Managing Director, Jaya Singh to congratulate the team for their outstanding performance as the top Confectionery supplier in the 2018 customer satisfaction survey.
Mondelez WTR’s success was shared formally with industry press and during the prestigious Frontier Awards dinner, attended by prominent industry members and executives.
“Within Travel Retail, the Confectionery benchmark is consistently one of the most competitive, with significant Retailer satisfaction from the Categories Personnel and Consumer Marketing areas. For Mondelez WTR, their team’s ability to respond and support retailer strategies, coupled with their best in class management of promotions, stood-out and took them over the top” says Benoit Douguet, Manager, Global Travel Retail, Advantage Group International