Advantage Group Logo
  • Our Expertise
    • Strengthening Supplier Partnerships
    • Improving Retailer Relations
    • Increasing Distributor Engagement
    • Boosting Employee Engagement
    • Supporting Sales Teams
  • Engagement Solutions
    • Advantage Report
      • How it Works
      • Actioning Feedback
      • Program Benefits
      • Advantage Analytics
      • Refined Framework
    • Advantage Custom Solutions
      • Solutions Benefits
      • Feedback Needs
    • Advisory Services
  • Client Testimonials
  • Insights
  • About Us
    • People
    • Careers
    • Media
  • Blog
  • Locations
  • Login
  • Contact Us
Advantage Logo White

Talk to an Advantage expert today

Looking for localized support?

Discover Locations

Seeking a new job opportunity?

Discover Careers

Advantage Logo White
Advantage Logo White

Select the Advantage platform that fits your needs

Require technical support?

Help Desk
advantage-analytics-colour advantage cadence Advantage report
Advantage Logo White
Advantage Group International Logo
Advantage Group International Logo
  • Our Expertise
    • Our Expertise
    • Strengthening Supplier Partnerships
    • Improving Retailer Relations
    • Increasing Distributor Engagement
    • Boosting Employee Engagement
    • Supporting Sales Teams
  • Engagement Solutions
    • Engagement Solutions
    • Advantage Report
      • A 360° view of your business relationships for improved engagement and performance.
      • How it Works
      • Actioning Feedback
      • Program Benefits
      • Advantage Analytics
      • Refined Framework
    • Advantage Custom Solutions
      • Purpose-built research programs examining your most critical business relationships.
      • Solutions Benefits
      • Feedback Needs
      • Client Testimonials
    • Advisory Services
  • Client Testimonials
  • Insights
  • About Us
    • People
    • Careers
    • Media
  • Blog
  • Locations
  • Login
Contact Us
  • Blog
  • Advantage Awards

Celebrating the Top Performing Suppliers and Retailers in the UK & Ireland in 2020

Published: December 10, 2020

As this unprecedented year draws to a close, we are proud to celebrate the top performing suppliers and retailers/wholesalers in the UK and Ireland as part of the 2020 Advantage Report industry benchmarking programme. 

This is the 3rd year in which we are running the Advantage Awards programme. To be recognised by trading partners as a top performer is a great accolade and particularly impressive under the current circumstances.

All of us at AGUK are extremely grateful for the retailer/wholesaler and supplier support for the 2020 programmes, despite the disruption and increased workload caused by the Pandemic.

The industry has coped remarkably well throughout the Pandemic and both retailers/wholesalers and suppliers have worked together to successfully overcome these most challenging of circumstances. Communication and collaboration throughout the supply chain have been key to these achievements.

Congratulations to all the 2020 UK and Irish Top Performing Companies!

Picture1

2020 Advantage Awards – UK Major Mults Channel

Retailer Programme:
  • Tesco – #1 for:
    • Overall Performance (all Business/Units and Categories combined)
    • Bakery & Dairy Business Unit
    • Beers, Wines & Spirits Business Unit
    • Grocery Business Unit
    • Prepared Foods Business Unit
    • Produce Business Unit
    • Meat, Fish & Poultry Business Unit
    • Healthcare Business Unit
  • In addition, Tesco has been voted as the #1 retailer for “Collaboration during a crisis situation”
  • Sainsbury’s – #1 for:
    • Impulse Business Unit
    • Personal Care/Beauty/Baby Business Unit
  • Asda – #1 for Household, Laundry, Paper & Pet Business Unit
Supplier Programme:
  • SC Johnson – #1 in the “Core” Benchmark Set and Household Business Unit
  • Jacobs Douwe Egberts – #1 in the Ambient Grocery Business Unit
  • Warbutons – #1 in the Bakery Business Unit
  • Westons Cider – #1 in the Beers, Wines & Spirits Business Unit
  • Yeo Valley – #1 in the Dairy/Chilled Business Unit
  • McCain Foods – #1 in the Frozen Food Business Unit
  • Coca-Cola European Partners – #1 in the Impulse Business Unit
  • Procter & Gamble (Seven Seas) – #1 in the OTC Business Unit
  • Procter & Gamble UK – #1 in the Personal/Baby Care Business Unit
  • Nestlé Purina – #1 in the Petcare Business Unit

“JDE winning the Best in Class award in Ambient Grocery is a fantastic achievement for a company that is only 5 years old. We are incredibly proud of the whole team and of the collaboration with our customers. Customer feedback is very important to us, and would like to take this opportunity to thank all our customers for their support.”

Andy Adams, Jacobs Douwe Egberts

2020 Advantage Awards – UK Wholesale & Convenience Channel

Retailer/Wholesaler Programme:
  • BP – #1 across all retailers and retail channels (Forecourt, High Street, Symbol and Value)
  • Filshill Wholesale – #1 across all wholesalers and wholesale channels (Cash & Carry, Foodservice Wholesale, Delivered Trade and Wholesale Buying Group)
  • In addition, Filshill KeyStore – #1 Fascia Group
Supplier Programme:
  • Coca-Cola European Partners – #1 in the Convenience Channel (Forecourt, High Street, Symbol and Value)
  • KP Snacks – #1 in the Wholesale Channel (Cash & Carry, Foodservice Wholesale, Delivered Trade and Wholesale Buying Group)

“We at KP Snacks were absolutely delighted to be awarded this Best in Class accolade by the AGS. Our Customers are our partners for growth and we strive to put them at the heart of our business on a daily basis, so to receive this level of customer satisfaction and strategic ranking is particularly pleasing. This Year has been unparalleled, challenging for everyone, reshaping how we all work and lead our lives, during these times of crisis we know our partnerships matter even more, which we are committed to delivering upon through our Customer Centric approach and Charter. We salute our Customers for their continued support and resilience. A happy snacking moment.” 

Matt Collins, Trading Director at KP Snacks

2020 Advantage Awards – UK E-Commerce Channel

Supplier Programme:
  • Nestlé Purina – #1 in the E-Commerce Programme

2020 Advantage Awards – Ireland Retailer & Wholesaler Programme

Supplier Programme:
  • Heineken Ireland – #1 as voted by the participating retailers and wholesalers in Ireland

Learn how retailers/wholesalers anticipate suppliers to change in the post-crisis world:

  • Ways of working will be more productive and efficient with remote meetings the norm
  • More collaborative working with closer relationships, greater transparency and better joint problem solving
  • Increased levels of communication and proactive engagement should continue
  • Suppliers will be expected to be more agile and flexible, quicker to respond and react with fast decision-making
  • A joint focus on the needs of the consumer, suppliers should respond to changing consumer behaviour and adapt ranges accordingly
  • Suppliers should demonstrate proactive planning for future crisis situations, ensuring contingencies and action plans are in place
  • As value becomes increasingly important for consumers, suppliers are expected to support customers in offering a strong value proposition and to help them remain competitive
  • Good levels of availability will be expected on an ongoing basis

Learn how suppliers anticipate retailers/wholesalers to change in the post-crisis world:

  • Retailers/wholesalers will be seeking to offer their customers the best value as we head into recession, suppliers will be put under pressure for investment
  • More strategic focus on Online as increased levels of participation continue
  • Collaborative working and engagement will continue
  • Good levels of communication will be maintained, greater clarity and honesty
  • Businesses will adopt new and more efficient ways of working, with more home working and remote meetings
  • Renewed focus on rationalising ranges
  • Changing consumer behaviour will be closely monitored, retailers/wholesalers will need to be agile in responding to consumer needs
  • Closer supply chain relationships with improved focus on forecasting and availability

Explore Recent Blogs

View All
Featured Image
  • Community

Women In Conversation – Inspiring Change in the Workplace

August 30, 2023
Featured Image
  • Products

How Advantage Custom Solutions Can Elevate Your Engagement

August 24, 2023
Featured Image
  • Advantage Awards

Tesco Named Partner of Choice by Suppliers in Ireland According to Advantage Report

August 22, 2023

Advantage is devoted to helping your business strengthen engagement through data, insights, and action planning.

Contact Us

Company

  • Locations
  • Careers

Support

  • Help
  • Login
  • Privacy
  • Accessibility
  • Terms of Use
  • Terms of Service

Headquarters

40 University Avenue, Suite 903 Toronto ON M5J 1T1

Subscribe to receive the latest updates

  • Advantage Group Youtube
  • Advantage Group Linkedin
  • Advantage Group Instagram
  • Advantage Group Pinterest

© 2023 Advantage Group International. All Rights Reserved.

Advantage uses cookies to improve the functionality and performance of this site. Do you consent to the use of cookies?

Accept Deny

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in .

Advantage Group
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

3rd Party Cookies

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.

Please enable Strictly Necessary Cookies first so that we can save your preferences!