Setting the industry standard for business-to-business engagement in FMCG globally, Advantage Group has facilitated and nurtured greater collaboration and engagement between supplier and retail partners through the feedback and insights derived by Advantage Report.
Mondelez WTR, the leading confectionery manufacturer in travel retail, achieved the highest scores and ranked first across all four of Advantage Report’s engagement drivers — partnerships, execution, reputation and vision.
Mondelēz WTR Points to a Proactive Approach and “Delighting Travellers” Vision as Reasons for Continued Success
The company views their success as a result of the team’s proactive approach and a vision launched 10 years ago, “Delighting Travellers”; this combination has clearly resonated with retailer partners. The “Delighting Travellers” vision underlines the company’s dedication to engaging with shoppers, exceeding expectations, and enhancing shopping experiences.
Mondelez WTR was also recognized by Advantage Group as the top confectionery supplier in 2018, proving that their continuous investment in customer engagement effectively provides consistent success with their business relationships.
Mondelēz WTR plans to continue driving engagement, extending its market share and expanding the category through in-store excellence, product innovation and productive business partnerships. Advantage is proud to be a part of Mondelēz WTR’s plan to address consumer expectations and drive industry standards.
Advantage Report helps you navigate the supplier-retailer landscape through feedback, insight, and action. Get in touch with our Travel Retail team to start strengthening your business partnerships.