Congratulations to PepsiCo Foods Thailand on ranking #1 Core Supplier for three years in a row as rated by their retail partners in the Advantage ReportTM program. Moreover, PepsiCo is recognized as the #1 Ambient Foods BU Supplier for five years running. This achievement is no small feat and reflects PepsiCo’s dedication to listening intently to their retailers and working collaboratively to prioritize their needs for the benefit of the consumer.
“We believe Consumer and Customer Centricity is a key enabler to winning at PepsiCo. The Advantage Report keeps us true to our yearly plans and how we execute them with our partners. We are proud of our No 1 status (3 years in a row) in Thailand, and we will build on our strengths and continue to drive win-win plans for the business and our customers,”Says Sudipto Mozumdar, GM Thailand & Vietnam, PepsiCo Foods.
Advantage Report is the world’s leading 360º feedback system developed to aid suppliers and retailers in measuring, tracking and strengthening their B2B performance. In many of the 40+ markets where Advantage Report is available, we recognize and celebrate top-ranking suppliers and retailers in the program for their commitment to being proactive and collaborative business partners.
While Modern Trade in Thailand accounts for approximately 60% of the total National Trade, the reach of our Advantage Report program covers just over 90% of Modern Trade. This provides participating FMCG businesses with a comprehensive picture of their performance, collecting a range of feedback on the areas of a business partnership spanning strategy, operations, innovation, people and more. The best businesses rely on Advantage and our annual engagement program as a reflection tool to measure and monitor their ongoing performance.
“This is a truly well-deserved recognition for PepsiCo Foods Thailand. They have consistently led the field and demonstrated a leadership position in partner engagement and alignment. Congratulations!”Says Clem Chan, Managing Director, Advantage SE Asia.
Congratulations PepsiCo Foods Thailand on being ranked:
No.1 CORE Supplier – FMCG Grocery/Convenience 3 years Running (2018-2020)
No.1 Ambient Foods BU Supplier – FMCG Grocery/Convenience 5 years Running (2016-2020)