PepsiCo Snacks has secured the top spot among FMCG companies in the United Arab Emirates (UAE), followed by PepsiCo Beverages in second place, according to Advantage Report 2022.
Setting the industry standard for B2B engagement in FMCG, the annual survey allows retailers to rate companies on various business-related competencies. Based on its results, the companies can measure, benchmark, and strengthen their B2B performance.
PepsiCo, a global leader in food and beverage, achieved top scores across all four engagement drivers – partnership, execution, reputation, and vision.
PepsiCo Places Customers at the Heart of the Planning Process
PepsiCo’s high ranking is a result of the company’s Joint Business Planning (JBP), driven with its bottlers and partners, and continued efforts to elevate customer engagement. With customers and consumers at its core, the JBP is based on strong partnerships with ongoing engagement and alignment aimed at driving long-term mutual growth and profitability. The process is reinforced by the outcomes of the annual Advantage Report survey, which are incorporated into workshops and action plans across all cross-functional departments and bottlers.
The successful implementation of JBP has enabled PepsiCo to become the partner of choice for their Modern Trade customers across the region’s competitive landscape.
“PepsiCo’s significant investment in retailer relationships has translated into a stellar ranking in the 2022 Advantage Report. They understand what is needed to boost their performance and build sustainable, long-term retail relationships. I look forward to seeing the company reprise their success this year,” says Jean-Marc Gilg, Managing Director, Advantage Group Middle East.
PepsiCo Eyes New Heights in 2023
“At PepsiCo, we realize the importance of retailer relationships and the commitment required for mutual growth. The leadership of Jean-Marc Gilg and Dinesh Purohit, GCC Market Director, Advantage Group, was key in strengthening our partnerships. They helped us leverage customer feedback through customer action planning workshops, allowing us to take our customer-centricity to the next level. We extend our sincere appreciation to our customers for their trust, and our employees for their hard work and dedication that have earned us top spots in this year’s Advantage Report. We are proud of our ranking and are confident that our winning spirit will take us to new heights in 2023,” comments Khaled Kassem, AMESA Customer Management Senior Director (MT, AFH & E-Commerce)
Advantage Report provides the insights and action planning you need to strengthen relationships with your retail customers in the United Arab Emirates.