Advantage Group UK and Ireland is delighted to share that Irish manufacturer partners have scored Tesco Ireland as their best-in-class customer for engagement and collaboration.
Fieldwork for the 2022 Advantage Voice of the Supplier Program ran between November 2022 and January 2023, with 680 respondents from over 400 manufacturer businesses taking the chance to provide feedback on their interactions with the leading retailers and wholesalers in Ireland.
In the results, spanning a broad and highly competitive group of 15 retailers and wholesalers, Tesco achieved the highest engagement score as their suppliers provided feedback on their customers.
Ireland’s retailers and wholesalers were measured against 33 competencies across Advantage Report’s four engagement drivers, Partnership, Execution, Reputation and Vision.
With competencies covering all aspects of the interface between customer and supplier, Tesco’s leadership position was consistent across the full breadth of competencies, with strengths recognised by their suppliers in:
- Collaborative business planning
- Having an effective category management process
- Integrating their e-commerce strategy
- Communicating their Environmental, Social and Governance objectives
- Engaging with manufacturers on innovation
Tesco Ireland Commercial Director, Joe Manning, said, “We are very pleased to be recognized by our suppliers through this independent survey from Advantage. We work very hard to ensure that we collaborate and engage with our supplier partners in a meaningful way, and we strive for excellence in all our interactions. Our 1,000-plus network of suppliers is hugely important to our business, and it is heartening to know that they rate us so highly under these key competencies.”
Advantage Ireland Country Manager, Andrew Johnston, said, “Our 2022 Voice of the Supplier programme saw a record-breaking number of suppliers take the chance to provide their customers with feedback on their interaction. Congratulations to Tesco Ireland for being scored as the suppliers’ partner of choice amidst a really challenging retail environment. The breadth of their capability across multiple competencies and business areas sees them achieve the coveted number one position.”
Advantage Report helps you navigate the supplier-retailer landscape through feedback, insight, and action. Get in touch with Andrew Johnston, Advantage Ireland Country Manager (ajohnston@advantagegroup.com), to start strengthening your business partnerships.
