Advantage UK Celebrates Best in Class Suppliers and Retailers with Advantage Awards

Advantage UK is delighted to recognise the achievements of suppliers and retailers according to their performance in the 2018 Advantage ReportTM. Awards were presented to winners upon completion of the Supplier and Retailer programmes throughout September. 

KP SNacks Team UK Receiving Advantage Award 2018

“We were delighted to be visited by the Advantage Group Team today and be presented with the Best in Class Award 2018 (Impulse) for the Wholesale Channel. A very proud and happy snacking moment. No time for complacency though, as we strive to continue to do a better job every day for our Wholesale Partners, truly putting them at the heart of our business and helping them to thrive”says Matt Collins, Trading Director - Convenience, Wholesale, Discounters & Foodservice at KP Snacks Limited

2018 marks the first year of Advantage UK formally celebrating suppliers and retailers for their Best in Class performance in the market. This milestone was celebrated with custom awards crafted by a leading glass designer in Cornwall. Acknowledgement through the Advantage Awards programme has been enthusiastically received by all those recognised. 

P&G Team UK Receiving Advantage Award 2018    

“I am delighted that P&G has been voted number one in the Global Top 20 group of all Manufacturers by leading UK Retailers. 3 years ago, we launched our vision to become ‘Indispensable Partners’ to our retailers. It was clear that retailers, facing enormous change and disruption needed outstanding levels of support to help them grow.  I am hugely proud of our exceptional team at P&G who have all worked so hard to achieve this fantastic result” says Ian Morley, Group Sales Director, Northern Europe

Congratulations to all 2018 UK Winners: 

2018 UK Advantage Report Supplier - Major Multiples Channel

  • Procter & Gamble UK - #1 in Core Benchmark Set, Household and Personal Care Business Units
  • Nestlé - #1 in Ambient Grocery and Impulse Business Units
  • Unilever UK - #1 in Frozen Food Business Unit
  • Danone - #1 in Dairy/Chilled Business Unit
  • Heineken UK - #1 in Beers, Wines and Spirts Business Unit
  • Kopparberg - #1 for the Beer/Cider Category
  • Organix Brands - #1 for the Baby/Infant Feeding Category

2018 UK Advantage Report Retailer - Major Multiples Channel

  • Tesco - Overall Performance, Bakery & Dairy, Beers/Wines/Spirts, Ambient Grocery, Prepared Foods, Personal Care/Baby, Household/Laundry/Paper/Pet, Impulse, Produce and OTC/Healthcare Business Units
  • Sainsbury’s - Meat, Fish & Poultry Business Unit

2018 UK Advantage Report Supplier - Wholesale and Convenience Channel  

  • Walkers (PepsiCo) - Convenience
  • KP Snacks - Wholesale
  • Heineken UK - Wholesale, Convenience & Specialist

2018 UK Advantage Report Retailer - Convenience Channel

  • BP - Forecourt
  • Booker Retail Partners - Convenience/High Street/Symbol

2018 UK Advantage Report Supplier - E-Commerce

  • Coca-Cola European Partners

To learn more about Advantage UK, CLICK HERE

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