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Help Desk

Posted April 19, 2021

Discover an exciting new opportunity with Advantage Group International.

What Matters to Us:

Thirty years ago, in Toronto, Canada, Founder Ron Pirie championed the belief that businesses work better together when they commit to actively listening and responding to each other’s feedback.

Ron’s original idea to have retailers rate and rank their suppliers was first conceptualized in 1988. Not long after, fast-moving consumer goods suppliers and retailers throughout North America began to recognize that strong and measurable relationships lie at the heart of improved business performance.

From humble beginnings and a staunch and universal belief that stronger collaboration leads to better business results in any market and any industry, our relationship benchmarking capabilities have become the gold standard for measuring business-to-business engagement in over 40+ countries.

Who We're Seeking:

Reporting to the Director of Marketing, the Content Marketing Manager will manage our content development and communication strategies as we navigate a landmark transition within our business’ 30+ year history. This is a hands-on role designed for an experienced content marketer with superior writing skills who can digest the complexities of our business and communicate them in a way that is comprehensive and compelling for key stakeholders both internally and externally.

You will be a vital member of an engaged, high-performing team with diverse skills and experience. You should be a self-starter who is eager to take initiative. We are looking for someone who is open to learning a lot at a very fast pace. Attention to detail and a critical design eye is a must.

What Success Looks Like:

  • Develop a deep understanding of our product offering, key business challenges, client experience and target personas to build compelling stories to attract and retain clientele
  • Partner with the Marketing Director to design and execute a multi-channel content and communication plan to deliver consistent and impactful business transformation messages to internal and external stakeholders that create reassurance and build confidence
  • Leverage research and storytelling to create informative and compelling marketing materials (video scripts, press releases, newsletters, blogs, case studies, social media posts) to build customer loyalty and satisfaction, brand awareness, and support demand generation
  • Work with senior business leaders to understand the business strategy and ensure communications are aligned internally and externally
  • Manage our brand voice across owned social media channels (LinkedIn & YouTube), driving measurable growth and user engagement with compelling copywriting
  • Ensure content is factually accurate, consistent with approved messaging and in the appropriate voice and format
  • Manage and update content across relevant platforms both internally and externally
  • Continuously track content engagement and success, and strategically work to improve and evolve key metrics
  • Develop ad-hoc sales and marketing collateral and content to support the business as needed, ensuring brand standards and voice are upheld

The Qualifications That Matter:

  • Post-secondary graduate in marketing, communications, journalism or a similar field required
  • 5+ years of marketing and communications experience preferred, B2B and/or market research experience is considered an asset
  • Experience in the CPG industry and grocery/retail landscape is preferred
  • Proven track record writing and editing high-impact, professional-quality marketing and sales content in a variety of mediums
  • Demonstrated experience championing a brand’s voice across a variety of social and digital channels to increase audience engagement, retention and/or sales
  • Excellent document formatting skills and a demonstrated flair for visual presentation (proficiency with Microsoft Office Suite, specifically PowerPoint is expected)
  • Experience using common marketing automation tools including WordPress, MailChimp and Hootsuite, etc.

The Skills We’re Looking For:

  • Superior communication skills, both written and verbal
  • Strong, versatile copywriting skills
  • Experience working in a high-volume, fast-paced environment
  • Good organizational, planning, and coordination skills
  • Ability to multi-task and re-prioritize as needed
  • Desire to take full ownership of assigned projects and can work independently
  • Strong interpersonal skills and ability to build collaborative relationships
  • Proactive approach in resolving problems and issues
  • Confidence liaising effectively with internal audiences and building relationships at all levels of management

Why Should You Work for Us?

Advantage offers an excellent work-life balance, including the following:

  • Stable company with an established client-base
  • Flex culture: telecommute as needed, flexible hours, collaborative office space
  • Central downtown location near King subway station
  • Intelligent and passionate team members
  • Unique business problem, a new challenge around every corner
  • Competitive salary package including health benefits and Group RRSP
  • Generous leave policy and winter holiday office closure


To apply, send your cover letter and CV to our Human Resources Team at  

We thank all applicants, but only those with relevant qualifications will be contacted.