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Posted April 16, 2021

Discover an exciting new opportunity with Advantage Group International.

What Matters to Us:

Thirty years ago, in Toronto, Canada, Founder Ron Pirie championed the belief that businesses work better together when they commit to actively listening and responding to each other’s feedback.

Ron’s original idea to have retailers’ rate and rank their suppliers was first conceptualized in 1988. Not long after, fast-moving consumer goods suppliers and retailers throughout North America began to recognize that strong and measurable relationships lie at the heart of improved business performance.

From humble beginnings and a staunch and universal belief that stronger collaboration leads to better business results in any market and any industry, our relationship benchmarking capabilities have become the gold standard for measuring business-to-business engagement in over 40+ countries.

Advantage France:

Advantage began operations in France in 2005.

Today, we are well established in the market, with strong relationships forged with the largest French retail groups and manufacturers.

We are looking for a growth minded leader to not only manage our current portfolio, but also identify and co-create new opportunities.

Who We’re Seeking to Lead us in the Market:

Reporting to our VP for Commercial and Market Development in our Toronto HQ, the successful candidate ideally holds 15+ years of experience in key account sales and/or customer marketing roles at a large FMCG supplier, and/or has held senior management positions at a grocery or health and beauty retailer.

Client service experience at a market research firm servicing clients within the consumer goods and retail sectors is also viewed as an asset. Experience in another industry or B2B channel will also be considered.

What Success Looks Like in this Role:

Provide organizational, sales and client service leadership for the Advantage business in the French marketplace. Specific responsibilities include:

  • Achieve sales and profit goals by maximizing client retention and increasing market penetration
  • Identify and pursue new business opportunities
  • Build strong business relationships with our local market clients (sponsors and retailers) and ensure that they are gaining value and insights from the Advantage program
  • Manage the global client relationship with multinational CPG’s and retail groups who are HQ’d in France
  • As a thought leader, help to enhance the Advantage brand within the French FMCG community through keynote presentations, conference/association participation, white papers, published articles, and other similar efforts
  • Develop annual business plans for the market, and provide Advantage Home Office with regular reports and updates
  • Provide leadership to the France client service, operations and field coordination teams and ensure that they deliver against their objectives and goals.
  • Collaborate with the program management team in Toronto to ensure that the Advantage program runs smoothly
  • Ensure compliance with local laws and regulations.

Where You’ll be Located:

The position will be a combination of home and office based, with frequent travel to manufacturer and retail clients (once in-person meetings resume).

There could be occasional travel and time spent at our Toronto offices in the first few months (depending of course on global travel restrictions).

The Capabilities and Skills that Matter:

  • expert in the French Grocery industry
  • strong network of contacts amongst French CPG suppliers and retailers
  • a strong client-service and business development orientation
  • practical understanding of market research principles / concepts
  • ability to manage complex research / consulting projects
  • strong written and oral communication skills
  • ability to work independently and an entrepreneurial mindset
  • a positive attitude, zest for learning and always seeking innovations and efficiencies
  • fluent in French and English

The Competencies We Value:

Advantage has identified the following set of competencies that successful market leaders demonstrate and develop in the role over time:

Outstanding Industry Connectivity

Building thriving relationships within the industry, particularly CPG companies and retail groups. Becoming a trusted advisor within the CPG community and creating mutually beneficial relationships with individuals outside of our own organization that allows access to resources and expertise.

Client Leadership

Acting as an advocate for our clients, understanding their needs, and recommending the right solutions. Conducting the necessary activities to drive long-term, sustainable, profitable growth for both Advantage and our clients, while achieving high levels of client engagement.

Prospecting for Growth

The ability to use prospecting principles, processes, and tools to identify and engage potential clients in the market while continually prospecting within existing clients to capitalize on additional business opportunities.

Effective Communication

Understanding and applying effective communication concepts, tools, and techniques. The ability to effectively transmit, receive, and interpret ideas, information, and needs through the application of appropriate communication behaviors.

Insightful Presentations

The ability to present innovative, actionable insights using relevant market data and trends. Proficient at using storytelling tools and techniques to engage clients and deliver new information.

Business and Financial Planning

The ability to apply financial concepts to make business plans and decisions to create value for our company and our clients.

Entrepreneurial Drive

The ability to take different actions to overcome obstacles that get in the way of reaching goals. Being driven, ambitious, and motivated to grow the business and exceed targets consistently and successfully.

Strategic Agility

The ability to anticipate future opportunities and trends accurately. Being future oriented and able to create competitive and breakthrough strategies and plans.

Superior Commanding Skills

The ability to eliminate road blocks to zero in on what’s important. Being able to take unpopular stands when necessary and face adversity head on.

Coaching for Success

Knowledge of coaching concepts and methods; ability to encourage, motivate, and guide individuals or teams in learning and improving effectiveness.


Tentative Start Date: September 2021

To apply, send your cover letter and CV to our Human Resources Team at  

We thank all applicants, but only those with relevant qualifications will be contacted.