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Help Desk

Posted January 5, 2023

Advantage Group International is seeking an energetic and curious marketing generalist to develop and execute brand-related initiatives globally.

Who We Are

Thirty years ago, in Toronto, Canada, Founder Ron Pirie championed the belief that businesses work better together when they commit to actively listening and responding to each other’s feedback. Ron’s original idea to have retailers rate and rank their suppliers was first conceptualized in 1988. Not long after, fast-moving consumer goods suppliers and retailers throughout North America began to recognize that strong and measurable relationships lie at the heart of improved business performance.

From humble beginnings and a staunch and universal belief that stronger collaboration leads to better business results in any market and any industry, our relationship benchmarking capabilities have become the gold standard for measuring business-to-business engagement in over 40+ countries.

Who We Need

We are seeking an energetic and curious marketing generalist to develop and execute brand-related initiatives to drive internal loyalty and external awareness globally.

Reporting to the VP of Marketing and People, the Marketing Coordinator will contribute to the success of marketing activities that satisfy the needs of two key stakeholder groups: clients and employees. The Marketing Coordinator joins a team of three specialists who each contribute to the success of the brand’s voice, awareness, and relevancy.

Position Overview

  • Collaborate with Country Managers to develop and execute local and regional marketing tactics that align with global strategies, catering to the nuances of individual cultures
  • Optimize and update the corporate website to maintain a fresh and relevant portrayal of the business
  • Partner with the People function to build campaigns that support employee engagement, internal communication, cause marketing and talent acquisition.
  • Work cross-functionally with multiple departments, including Client Experience, Insights, Product, Technology and Market Development, to develop marketing collateral to support internal and external stakeholders
  • Manage relationships with third-party vendors, consultants and creatives as needed
  • Uphold, execute, and enhance the global annual marketing calendar of events, communications, internal and external campaigns, content, and advertising commitments
  • Provide support for other marketing initiatives and activities as necessary


  • Post-secondary education (Bachelor’s degree) in business, marketing and/or marketing communications
  • 1-2 years of marketing experience
  • Proficiency in Microsoft Office, specifically PowerPoint
  • Experience working within marketing platforms such as HubSpot, MailChimp, Canva, Later and Google Analytics

What You Have

An excellent candidate will exhibit the following:

  1. Ability to think critically and pose unique solutions
  2. Effective time management and prioritization skills
  3. Highly sociable, courteous and professional
  4. Active listening skills and asks relevant questions to decode messages
  5. Communicates effectively in writing as appropriate for the needs of the audience
  6. Knowledge of communications best practices across a variety of marketing mediums
  7. Understanding of digital marketing and social media fundamentals for b2b businesses
  8. Takes initiative and is unafraid to learn by trial and error
  9. Data-driven in measuring campaign success
  10. Knowledge of design techniques and principles and a natural design flare

Why Should You Work With Us?

The Advantage Group offers an excellent work-life balance, including the following:

  • Excellent work-life balance: flexible hours, hybrid working and generous vacation policy
  • Opportunities for growth and professional development
  • A paid day off on your birthday
  • One volunteer day off per year
  • Strong corporate culture: monthly company-wide gatherings for global community-building
  • Health benefits including counselling and mental health support
  • Competitive compensation including Group RRSP

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace, therefore if you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles at Advantage.