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Posted May 25, 2022

Advantage Group International is seeking a responsible and dedicated Senior Analyst, Customer Insights, to join us in our journey of helping people and organizations work better together.

What Matters to Us:

Thirty years ago, in Toronto, Canada, Founder Ron Pirie championed the belief that businesses work better together when they commit to actively listening and responding to each other’s feedback.

Ron’s original idea to have retailers’ rate and rank their suppliers was first conceptualized in 1988. Not long after, fast-moving consumer goods suppliers and retailers throughout North America began to recognize that strong and measurable relationships lie at the heart of improved business performance.

From humble beginnings and a staunch and universal belief that stronger collaboration leads to better business results in any market and any industry, our relationship benchmarking capabilities have become the gold standard for measuring business-to-business engagement in over 40+ countries.

Who We’re Seeking to Join Our Team:

We are looking for a Senior Analyst, Customer Insights to join our team. In this role, you be tasked with uncovering key strategic insights for our portfolio of CPG clients, while also spearheading global analyses and insights communications across the 40+ markets where we operate.

What Success Looks Like in this Role:

  • Develop an understanding of what drives our global clients and how to best support them on their endeavours;
  • Ensure the delivery of insightful reports to our global and key strategic clients that are closely aligned with their business strategy;
  • Support in the creation of case studies based upon client results and utilization of the Advantage Report;
  • Through statistical analysis, create Insights that can be utilized and turned into pieces of marketing collateral and thought leadership for use throughout the business.
  • Help conceive and develop reporting tools and services that will improve outputs and create efficiencies

What We’re Looking For:

Education & Experience:

  • 5+ years of experience in a data analytics and market-insights role
  • Experience within, or exposure to, the CPG and grocery industries

Knowledge & Skills (competencies):

  • Superior MS Office Skills (Excel, Word, PowerPoint)
  • Data Visualization: Proficient in Tableau and other software reporting tools
  • Programming and/or knowledge in: SQL, R, Python, SAS and other data mining programming tools.
  • Experience in Business Intelligence tools such as Power BI
  • Experience working in markets outside of North America


  • An analytical mind with a high attention to detail and inclination to venture beyond the obvious data to dig out insights and land a story that drives strategic action
  • Passionate about the CPG and grocery retail landscape, with an understanding of the main trends and challenges that the industry is facing
  • Strong Communication & Storytelling skills (written and verbal). Comfortable presenting to and delivering recommendations to a broad range of internal and external stakeholders
  • Proactive and curious. Takes initiative to come up with own hypothesis and proposals for further insights exploration, identifying opportunities for commercial case studies and data-driven thought leadership
  • Ability to work with a great sense of urgency while maintaining high standards and a connection to deliverables.
  • Ability to mobilize and leverage other team members to collaborate on high impact projects
  • Ability to be proactive and recommend improved approaches over current processes. An interest and willingness to learn new tools.

Why Join our Team?

The Advantage Group offers an excellent work-life balance, including the following:

  • Stable company, with an established client-base
  • Flex culture: remote working, flexible hours, collaborative office space
  • Intelligent and passionate team members
  • Competitive salary package including health benefits and Group RRSP
  • Generous leave policy and winter holiday office closure

Interested candidates, please submit a Cover Letter and CV in English to our Human Resources Team at

We thank all applicants, but only those with relevant qualifications will be contacted.

We are an equal opportunity employer that values diversity in the workplace and are happy to accommodate any individual needs in keeping with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Accommodations are available on request for anyone taking part in all aspects of the selection process.