Resources | Case Studies on B2B Engagement

Insights

Insights Collaboration in a Crisis

The pandemic prompted suppliers and retailers worldwide to elevate their collaboration levels by working better together.

December 17, 2020

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Insights

COVID-19 Saw Retailers and Suppliers Collaborate on New Terrain Whereby Stronger Partnerships Excelled and Weaker Partners Were Exposed

We examine retailer priorities during wave 1 of the COVID-19 pandemic and outline where they should focus their efforts heading into wave 2.

September 17, 2020

Insights

Looking Ahead: What Will Be the Focus for Retailers Moving into Wave 2 of the COVID-19 Pandemic?

We examine retailer priorities during wave 1 of the COVID-19 pandemic and outline where they should focus their efforts heading into wave 2.

August 4, 2020

Insights

Retailer-Supplier Partnership During the Pandemic Scaled up the Four Basic Tenets of Collaboration and Trust to an Unprecedented Level

The pandemic has seen retailers and suppliers scale up the four basic tenants of collaboration and trust to an unprecedented level of empathy for partners.

August 4, 2020

Insights

We Are In This Together: How COVID-19 Has Accelerated The Need For Partnerships

Sharing insights based on the COVID-19 research conducted by Advantage globally. Suppliers and retailers provided feedback on the impact of the crisis, how businesses are adapting, and steps being taken to future-proof businesses.

May 28, 2020

Insights

The Impact of COVID-19 on Suppliers and Retailers in Spain

Spain Suppliers and Retailers share their perspectives on the impact that COVID-19 has had on mass consumption and partnership needs in the country.

May 12, 2020

Insights

The Road Map for Navigating E-commerce Partnerships in the UK During COVID-19

UK Suppliers share their findings from working with e-commerce retailers during COVID-19. Learn what retailers can do to improve if a second crisis wave hits.

April 30, 2020

Insights

Brazilian Suppliers and Retailers Battling COVID-19 Agree That Collaboration Is a Necessity for Recovery

COVID-19 is changing how suppliers and retailers work together in Brazil. Learn why both partners agree that collaboration is a necessity for recovery.

April 27, 2020

Insights

How Italian Suppliers and Retailers are Coming Together During COVID-19

The COVID-19 crisis is changing how suppliers and retailers collaborate. Learn what this means for the future of partnerships based on insights from Italy.

April 21, 2020

Insights

In Times of Crisis Partnership Matters

Learnings for suppliers and retailers from Advantage China during the Covid-19 Crisis.

March 19, 2020

Insights

Winning With Retailers: Are You Fit for the Race?

This paper reviews the business practices that matter most to US retailers within each category in 2019.

December 20, 2019

Insights

Rise Up! Reaching Business Success through Collaboration

This paper outlines the imperatives of effective collaboration across these three pillars and foreshadows the imminent risks of undervaluing the retailer-supplier relationship.

September 1, 2019

Insights

Confronting Opportunity: The Game-Changing Way to Find True Success

In this white paper, uncover the five crucial elements that make confrontation work and the ground rules for successful confrontation.

August 1, 2019

Insights

Overcoming Omnichannel Challenges to Build Stronger Partnerships

This proprietary research examines how: retailers and suppliers are working together to overcome omnichannel obstacles to meet consumer demands.

August 1, 2018

Guides

Guides How to Increase Survey Response Rates

February 13, 2020

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Case Studies

Case Studies How a Consumer Products Giant Responded to Industry Change

This consumer and professional products giant sought to understand their performance with retailers and compare it to their competition.

January 22, 2020

Case Studies

Achieving Sustainable Category Growth with Suppliers

This retailer needed a way to begin a new dialogue with suppliers to bring the level of supplier collaboration to a higher level.

January 13, 2020

Case Studies

Diagnosing Customer Relationships in the Healthcare Industry

A large US-based healthcare product manufacturer was expanding to compete in markets beyond its borders.

January 1, 2020

Case Studies

Obtaining Unbiased Performance Feedback from Retailers

Historically, this multi-billion-dollar company interacted with retailers industry-wide only through its sales channels.

January 1, 2020

Case Studies

Discovering a Joint Business Partner Listening Solution

A large US-based Drug channel retailer wanted to measure their relationships with their Joint Business Partners (JBP).

January 1, 2020

Case Studies

Measuring Employee Engagement in Real-Time

An important sales and marketing agency recently underwent major organizational changes that disrupted company culture and work processes.

January 1, 2020

Case Studies

Uncovering Customer Needs in the Foodservice Segment

A multi-national foodservice supplier experienced challenges with key customers in their Canadian market which in some instances led to lost business.

January 1, 2020

Case Studies

Targeting Digital Customers with a Custom Listening Program

A major supplier in the US beer, wine and spirits category sought feedback from a targeted customer group to gauge the effectiveness of their digital and e-commerce initiatives.

January 1, 2020

Infographics

Infographics Closing the Gap on Sustainability

This infographic shares retailer and supplier views and recommendations for what is crucial to close the gap on sustainability.

December 1, 2019

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Video Resources

Video Resources Drivers of Supplier and Retail Performance in the USA in 2019

Join the Category Management Association and Marc Hubbard, US Country Manager, Advantage Group for a deep dive into the 2019 Advantage Report USA supplier and retailer results.

October 16, 2019

Video Resources

Explaining Overall Performance Significance (OPS)

Comparing Overall Performance Significance (OPS) to Maslow's Hierarchy of Needs, this video attempts to explain the difference between the "Foundational Building Block" and "Priorities for Excellence" practices that make up Advantage Report Supplier and Advantage Report Retailer.

July 1, 2019