Client Testimonials

“Why should we pay attention to our Advantage supplier scores and feedback? The simple truth is that suppliers increasingly have a lot of options in terms of how they go to market. We are just one of their many channels and we need to start treating vendors like customers because we want to keep them happy to continue working with us and through us. They don’t necessarily have to like us, and our Advantage score is not a measurement of whether we are “liked.” A strong Advantage supplier score is about acting with clarity and respectability. If we are tough but clear and focused on achieving mutual business benefits, then we have a sustainable future. If we are not, we will lose out on supplier business.”

Ricardo Boarotto

CEO, Siam-Marko (Thailand)

“Last year was a tough year for us in Supply Chain and Customer Service, and our Advantage Survey results reflected this across all customers. Our Advantage Report allowed us to break down the results by customer, and our Supply Chain team, along with our Replenishment Managers, were able to put in place a plan to go and talk with each of our Retailers about the specific areas we could improve on. Our results this year have completely transformed in Supply Chain and Customer Service because of this work, and the ability to breakdown and understand what was important to the retailers, and therefore where we should focus our efforts.”

Lynley Radford

Managing Director

“Advantage provides P&G Australia with constructive and objective feedback which helps us to focus on improving our capability. Through these in-depth insights and detailed action plans we have been able to work on ways to better meet the needs of our local market.”

Vivek Gupta

VP & Managing Director, Australia & New Zealand

“Advantage provides highly valuable client feedback and Company benchmarking. This partnership allows us to be “an insider” within our customers. It enables us to build trusted relationships through a comprehensive knowledge base on our customer’s strategic objectives. Advantage is integral in identifying concrete actions to change the mindset and behaviors of our teams in each market. It facilitates client centricity and improves capabilities and processes to drive better Customer engagement.”

Jean - François Deves

Commercial Excellence Project Manager

“The Advantage report provides valuable insights into the relationship with the customer. The findings from their research clearly indicate areas in which we can improve and what the customer appreciates.”

Niek Ruland

Key Account Manager, Benelux

“PepsiCo Poland attaches great importance to the partnership with its customers and continues to constantly develop the relationship by “putting our customers in front and centre”, delivering a cross-functional, best-in-class customer-centric approach. The Advantage Group program supports our annual process and provides a detailed feedback that has helped our team to increase the level of customer satisfaction over the recent years. Each year there is new market insight for the changing customer expectations which helps to strengthen the mutual cooperation based on trust and commitment, as well as effective communications.

The feedback we have received has proved instrumental to identifying and solving problems, and to initiating activities to improve our services. The cross-functional program of annual preparation for the survey, led by the Customer Service Department, has made PepsiCo Poland one of the top-ranked suppliers over the last six years. Our company’s position in the survey over the recent years is proof of the dedication and commitment of the entire PepsiCo team responsible for the Advantage Report effort, as well as a core component of the Annual Plan contributing to the continued business growth.”

Michal Jaszczyk

CEO, Pepsico Poland