“Why should we pay attention to our Advantage supplier scores and feedback? The simple truth is that suppliers increasingly have a lot of options in terms of how they go to market. We are just one of their many channels and we need to start treating vendors like customers because we want to keep them happy to continue working with us and through us. They don’t necessarily have to like us, and our Advantage score is not a measurement of whether we are “liked.” A strong Advantage supplier score is about acting with clarity and respectability. If we are tough but clear and focused on achieving mutual business benefits, then we have a sustainable future. If we are not, we will lose out on supplier business.”
CEO, Siam-Marko (Thailand)
“Last year was a tough year for us in Supply Chain and Customer Service, and our Advantage Survey results reflected this across all customers. Our Advantage Report allowed us to break down the results by customer, and our Supply Chain team, along with our Replenishment Managers, were able to put in place a plan to go and talk with each of our Retailers about the specific areas we could improve on. Our results this year have completely transformed in Supply Chain and Customer Service because of this work, and the ability to breakdown and understand what was important to the retailers, and therefore where we should focus our efforts.”
“Advantage provides P&G Australia with constructive and objective feedback which helps us to focus on improving our capability. Through these in-depth insights and detailed action plans we have been able to work on ways to better meet the needs of our local market.”
VP & Managing Director, Australia & New Zealand
“Advantage provides highly valuable client feedback and Company benchmarking. This partnership allows us to be “an insider” within our customers. It enables us to build trusted relationships through a comprehensive knowledge base on our customer’s strategic objectives. Advantage is integral in identifying concrete actions to change the mindset and behaviors of our teams in each market. It facilitates client centricity and improves capabilities and processes to drive better Customer engagement.”
Jean - François Deves
Commercial Excellence Project Manager
“The Advantage report provides valuable insights into the relationship with the customer. The findings from their research clearly indicate areas in which we can improve and what the customer appreciates.”
Key Account Manager, Benelux
“PepsiCo Poland attaches great importance to the partnership with its customers and continues to constantly develop the relationship by “putting our customers in front and centre”, delivering a cross-functional, best-in-class customer-centric approach.
The Advantage Group program supports our annual process and provides a detailed feedback that has helped our team to increase the level of customer satisfaction over the recent years. Each year there is new market insight for the changing customer expectations which helps to strengthen the mutual cooperation based on trust and commitment, as well as effective communications.
The feedback we have received has proved instrumental to identifying and solving problems, and to initiating activities to improve our services. The cross-functional program of annual preparation for the survey, led by the Customer Service Department, has made PepsiCo Poland one of the top-ranked suppliers over the last six years. Our company’s position in the survey over the recent years is proof of the dedication and commitment of the entire PepsiCo team responsible for the Advantage Report effort, as well as a core component of the Annual Plan contributing to the continued business growth.”
CEO, Pepsico Poland
Bruno Olierhoek, the former Chairman and Managing Director of Nestlé ESAR, highlights Advantage Report's pivotal role in fostering productive collaboration with retailers and emphasizes how its objective feedback enhanced their collaborative efforts. The report's ability to track progress over time was key in initiating meaningful discussions based on the valuable feedback received.
Former Chairman and Managing Director of Nestlé ESAR
Global Head of Point of Sale Execution for Unilever, Paul de Hartog, explains why accessing customer feedback through Advantage improved the company’s understanding of its customers. Listen to Paul share how collaborating with Advantage helped Unilever better navigate its customer relationships and become a more customer-centric company.
Paul de Hartog
Global Head of Point of Sale Execution
Josianne Légaré, SVP of Sales at Lassonde, shares why customer engagement is foundational to building stronger relationships with retailers. She goes on to express how listening to and understanding their customers' unique perspectives aids in building more strategic partnerships, made possible by Advantage.
Senior Vice-President, U.S. Sales
Discover how the Advantage Report™ provided a clear and consistent diagnostic of hot spots in business performance by functional area at Johnson & Johnson. There is a direct correlation between Advantage scores and business results; “it became a diagnostic of how the business would perform.”
Head of Global Capabilities
Uncover how JUMBO utilizes the Advantage Report™ as a tool to start a dialogue that together builds businesses. “Collaborative relationships are crucial”
Ed Van De Weerd
“Whilst the size of our business in Australia is relatively small compared to others in our competitive set, it is paramount that we understand feedback from our retail partners to breakthrough barriers and unlock opportunities for growth. The Advantage Group process has been invaluable enabler and over a 2-year period the concise and detailed feedback has helped our team re-focus priorities, improved breadth and depth of relationships leading to improved commercial outcomes. Knowing where we need to improve but more importantly suggestions on the “how to improve” is what The Advantage Group do exceptionally well and has changed the game for AB World Foods creating value that would otherwise have been missed.”
“Understanding the voice of our Clients, Customers and Associates is critical to the success of Acosta. In our partnership with the Advantage Group, we’ve been able to gain insights and apply feedback provided within our operations. They’ve also been very responsive and open to suggestions to further improving their tools. We appreciate the services they provide to our teams.”
VP, Innovations & Integrations
“We value our partnerships with our suppliers. They are an integral part in helping us bring joy to our customers. Advantage empowers our teams to truly hear what suppliers need from our working relationship and vice versa.”
“Advantage brings a broad and steady database across markets. The richness of the information leads to Advantage being embedded in our thought process and leadership. I have perceived Advantage to be a very service-oriented partner. They are always willing to go the extra mile to accommodate the often difficult and short-term questions that companies like ours have. They have been a very good partner for us to become more customer-centric as a company.”
Paul de Hartog
Global Head of Point of Sale Execution