Never has engagement been more critical than during the COVID-19 crisis. During this time it is essential to be listening and understanding how well your organization is adapting and supporting your associates. Discover how Voice of the Associates in a Crisis program can keep your associates engaged to help your entire organization perform better during the crisis and long after.
Frequent custom feedback
A real-time listening platform that tracks your B2B relationships over time, ensuring that engagements are deepening, effective, and consistently driving revenue.
Now available locally and globally.
Gain an ongoing Advantage
Engagement is amplified when you introduce continuous attention and refinement to partnerships. Advantage Cadence can create and maintain a highly engaged business stakeholder community that understands and advocates for your business.
Fully customizable
Agile to align with your business’ goals. Program timing, practices, and filters are all tailored to your needs.
Flexible set-up
Designed to make piloting engagement programs in new markets, industries, and segments simple and efficient.
Device agnostic
Works across all operating systems and devices with no software installation or authentication process required.
Discover our listening programs
“The beginning of the COVID-19 pandemic was a time of unprecedented crisis management for companies, and indeed for managers and leaders. At that time, communication with employees, dialogue, understanding of the situation and employee engagement were and still are extremely important.
From the very beginning, we tried to be close to people and support them in this difficult time. Of course, we collected feedback on our own, but through the results of the ‘Voice of the Associates in a Crisis’ survey, we were able to structure the opinions of our employees, which gave us a slightly different and broader perspective. I appreciate that the Advantage Group responded to our needs so quickly by creating this study, and by providing us with a professional report with the results in a very short time. It was important for us to know “the temperature” of the company and how we should potentially modify our actions. And it was very interesting to receive data from individual teams, which allowed us to plan more targeted activities.
I am very proud of the result of the survey and of the fact that our employees rate our efforts so high – and I believe that thanks to a detailed report there are many key learnings for us, especially concerning stress management and the well-being of our employees when working remotely.”
NIELS WESTERBYE JUHL,
Country General Manager (L’Oréal Poland & Baltics HUB)
Three steps to greater advocacy
Data Collection
Quantitative and qualitative feedback is collected from your respondents in one or more waves via a custom survey. Respondents rate your business’ engagement in accordance with a 5-point rating scale across a program-specific practice set.
Analytics
Advantage Cadence presents your performance back to you in real-time, empowering you to monitor participation, observe feedback, and stay involved throughout the entire program. We provide ongoing support and monitor your program’s activities to ensure a high concentration of quality feedback.
Insights
Our experts review and analyze your data to discover insights that will make your relationships more meaningful and impactful. These insights are presented back to you following each program wave to enable intuitive action planning among teams. Future waves of the survey are refined in accordance with your business’ changing environment and goals.
Case studies
Targeting Digital Customers with a Custom Listening Program
A major supplier in the US beer, wine and spirits category sought feedback from a targeted customer group to gauge the effectiveness of their digital and e-commerce initiatives.
Discovering a Joint Business Partner Listening Solution
A large US-based Drug channel retailer wanted to measure their relationships with their Joint Business Partners (JBP).