Establish an internal framework for measuring Customer engagement with a Voice of the Customer program. Measure the ongoing relationship landscapes or the effectiveness of specific initiatives/programs. Discover how changes impact engagement and identify areas of opportunity across markets to improve business results.
Gain an ongoing Advantage
Engagement is amplified when you introduce continuous attention and refinement to partnerships. Advantage Cadence can create and maintain a highly engaged business stakeholder community that understands and advocates for your business.
Agile to align with your business’ goals. Program timing, practices, and filters are all tailored to your needs.
Designed to make piloting engagement programs in new markets, industries, and segments simple and efficient.
Works across all operating systems and devices with no software installation or authentication process required.
Discover our listening programs
Voice of the Customer
Voice of the Supplier
Introduce a Voice of the Supplier program to measure the effectiveness and security of your upstream relationships. Ensure your Suppliers are engaged in their relationship with you and that you are protecting your sources of Supply through listening and responding to the opportunities their feedback represents.
Voice of the Associate
Assess employee engagement and leadership effectiveness by collecting internal feedback that identifies the current cultural environment and areas of opportunity across lines of business. Pair a Voice of the Associate program with another “Voice of” program to correlate team engagement and partner satisfaction to understand how they impact your business.
Voice of the Team
With a Voice of the Team program, you’ll gain knowledge that could unlock the internal barriers to success. Understand the specific opportunities for improvement of each team leading them to specific initiatives to maximize their effectiveness and results. Track and measure over time.
Voice of the Supply Chain
Introduce a Voice of the Supply Chain program to explore the opportunities available to you to improve the engagement of your Inventory & Logistics personnel within your Customer base. Strong performance in Supply Chain fundamentals offer the right to play so it’s essential to have performance in these areas maximized within each of your key strategic partnerships.
Voice of the Store
In today’s ever changing marketplace, its pivotal to stay connected at the Store level. Through a Voice of the Store program, listen and learn by measuring the effectiveness of your field force and store level processes and initiatives e.g. new roll-outs, regional promotions and changes to the shopper experience to improve and implement changes in a responsive manner.
Voice of the Distributor
Utilize a Voice of the Distributor program in order to understand and measure the effectiveness of Distributor relationships. Distributors provide suppliers with a competitive route-to-market, driving engagement with local retailers while protecting the integrity of their brand. Building strong partnerships with Distributors requires a frequent pulse check on the health of this relationship.
Three steps to greater advocacy
Quantitative and qualitative feedback is collected from your respondents in one or more waves via a custom survey. Respondents rate your business’ engagement in accordance with a 5-point rating scale across a program-specific practice set.
Advantage Cadence presents your performance back to you in real-time, empowering you to monitor participation, observe feedback, and stay involved throughout the entire program. We provide ongoing support and monitor your program’s activities to ensure a high concentration of quality feedback.
Our experts review and analyze your data to discover insights that will make your relationships more meaningful and impactful. These insights are presented back to you following each program wave to enable intuitive action planning among teams. Future waves of the survey are refined in accordance with your business’ changing environment and goals.
Targeting Digital Customers with a Custom Listening Program
A major supplier in the US beer, wine and spirits category sought feedback from a targeted customer group to gauge the effectiveness of their digital and e-commerce initiatives.
Discovering a Joint Business Partner Listening Solution
A large US-based Drug channel retailer wanted to measure their relationships with their Joint Business Partners (JBP).