Performance insights for strategic partnerships
Our suite of engagement solutions are designed for end-to-end B2B performance insights in order to improve supplier engagement, retailer engagement, and employee engagement. They serve as proactive tools to enable businesses to be better together by creating engagement programs that allow individuals and organizations to listen and respond more fluidly.
Listening is the critical component. In B2B relationship management, our decades of market-leading experience has shown us time and time again that there is no one-size-fits-all solution to effective, impactful relationships. This means listening, before responding. It means using a methodology that allows us to create unique, tailored solutions for each client. This is where the Advantage method comes in.
The Advantage Method
The journey to more meaningful business-to-business relationships begins with collaboration. Our experts work closely with you to identify the engagement program that fits your needs.
We design and deploy a survey to request feedback from your partners. Performance-based questions and live interviews uncover insights into the state of your relationships.
Our digital solutions structure your quantitative and qualitative relationship data into digestible analytics. Dive into your results to discover opportunities for deeper engagement.
Our experts unveil industry trends and how they impact your business locally and globally. They uncover where to channel your resources to create meaningful change.
Gather key stakeholders for an Advantage workshop to outline processes and prioritize initiatives. Set realistic engagement goals that align with your strategic business plans.
For our clients, we have created three distinct offerings as a way to clearly articulate how each of our engagement solutions can be used to support short-term, medium-term, and long-term strategic goals.
A performance evaluation program that provides a holistic view of your B2B relationships and creates focus on areas for improved engagement and commercial impact.
Advantage Custom Solutions
A suite of tailor-made engagement programs to listen and monitor your B2B relationships over time, ensuring that engagements are deepening, effective and consistently driving revenue.
A variety of action-focused services built to affect tangible change by engaging distributor partners, motivating field sales teams, empowering sales teams, and supporting account teams.
Navigate Your Relationships
Each of our engagement solutions can work as a standalone service; however, the combination of creating a clear focus, enabling always-on listening, and embedding an action-focused plan equates to a more robust measurement of your company’s performance. These solutions are proven to empower our clients to collaborate more effectively with their partners and lay a foundation for success by ensuring that both suppliers and retailers are working with the shopper’s needs at the core of their everyday decision making.