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Navigating the complexities of B2B relationships

For decades, the Advantage ReportTM has given our clients a comprehensive view of their B2B relationships in the context of supplier and retailer engagement. However, in the increasingly diverse and complex environment businesses operate in, our clients have shared with us the need to explore and discover other insights about their organizations that are more customized to what they need to know and the people they want to receive feedback from.


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Research designed around your needs

Advantage Custom Solutions designs research around the specific context of your business and your B2B relationships. Through an in-depth needs assessment, we work closely with your team to understand your goals, areas of opportunity and undiscovered insight into your organization to deliver an effective research and survey experience.

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A partner with years of expertise

With over 30 years of research experience through the Advantage Report and bespoke research services, we have helped countless businesses be better together. Our Custom Solutions don’t end with recommendations; we collaborate with you to create a deployment plan. This plan works to ensure that your entire organization engages with the feedback you receive and is ready to respond based on our recommended actions for strengthening your relationships.