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Step 4: Preparing for the Next Wave of Customer Feedback

Acting on feedback is not a point in time activity, but rather an iterative process. Establish regular reviews internally and with your customers against your plans. Don’t forget to engage and communicate your action plans back across the functions within your business to ensure you’re all working to deliver against your customer plan. Review the steps you have taken together to improve engagement and outcomes. Be honest about areas that are still works in progress.

Finally, please take all opportunities to thank your customers for their participation and feedback in the Advantage survey. Let them know how seriously your organization prioritizes customer feedback and your commitment to listen and drive action. Reiterating this message is how you will keep them engaged and supporting your partnership through feedback.