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Partnership Matters in Times of Crisis
Insights How to Capitalize on Retailer Priorities for Growth as a Supplier
This data details how retailers value competencies in their business partners, signalling to suppliers which areas are most valuable to focus on as opportunities for growth. This article analyses the opportunities that suppliers have, according to retailers, and recommends how to build their relationships while accounting for emerging trends.

October 16, 2023


Case Studies

Partnership Matters in Times of Crisis
Case Studies Advantage Helps Iconic Retailer M&S Improve Engagement With International Franchise Partners
In order to continue to grow in international markets in a controlled, consistent and sustainable way, M&S recognized the need to gather ongoing feedback from their franchise partners in an independent and objective way.

October 14, 2023