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2021年9月，Advantage中国区总经理Jason Gao与中国鲲驰集团Beauty全域零售商事业群总经理张孟飞进行了访谈。
鲲驰集团是中国领先的服务商，为国际知名品牌提供个人护理、美妆、餐饮等全方位的服务。他们为宝洁、联合利华和欧莱雅等全球供应商进行提供供货、营销和运营服务。
鲲驰利用Advantage Report，能够量化的了解和衡量他们与合作伙伴的商业关系。张孟飞说，她和她的团队以往都是通过感性的方式去评估双方之间的合作关系，这样的评估是不可信的，直到通过和Advantage的合作，她们团队可以得到量化的合作关系指标，可以通过真实的数据和文字得到清晰的反馈，更重要的是可以通过这些反馈，去验证和和指导一些做法。
Jason和张孟飞也讨论了线下生意的未来发展，张孟飞谈到，线下业务一定有不可替代的地方， 如果未来能够将线下和线上的功能进行清晰的划分，发挥不同渠道的优势，同时又能够找到共同性，将链路打通，全方位服务消费者，未来的线上线下一定是一体的。张孟飞说：“我觉得线下不一定会衰落，反而线下是线上的一个延长线。
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Advantage Group致力于通过数据、见解和行动计划帮助供应商加强零售商的参与度。
Advantage中国网址链接：https://www.advantagegroup.com/locations/china/
Advantage China’s Managing Director, Jason Gao sits down with Kunchi Group’s Head of Beauty, Meng Fei for an interview.
The Kunchi Group is a leading domestic brand service provider, offering high value-added and comprehensive services to internationally renowned brands in personal care, beauty, food and beverage and other categories. They provide supply chain, marketing, and operation services to global suppliers such as P&G, Unilever, and L’Oréal.
The Kunchi Group leverages the Advantage Report to understand and measure their relationships with partners both emotionally and logically. Fei says that she and her team find the feedback invaluable because while it is easy to emotionally evaluate a relationship, this is often vague and unquantifiable until you can add real data to measure it and create change.
The team leans on Advantage Report’s qualitative and quantitative data to test and repeatedly evaluate the interaction process with brands and platforms to flag and identify problems as well as to measure the effectiveness of implementation plans.
Gao and Meng also discuss the future of doing business offline. According to Fei, there must be something irreplaceable about your offline business. Offline and online business functions can work independently to find their own advantages but must come together on the consumer experience to have some sense of commonality. “I don’t think it’s necessarily true that offline businesses will decline, but rather that they will be most effective as an extension of a company’s online business,” says Fei.
Advantage Group is devoted to helping suppliers strengthen retailer engagement through data, insights, and action planning. Connect with Advantage China today.
