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The Kunchi Group is a leading domestic brand service provider, offering high value-added and comprehensive services to internationally renowned brands in personal care, beauty, food and beverage and other categories. They provide supply chain, marketing, and operation services to global suppliers such as P&G, Unilever, and L’Oréal.
The Kunchi Group leverages the Advantage Report to understand and measure their relationships with partners both emotionally and logically. Fei says that she and her team find the feedback invaluable because while it is easy to emotionally evaluate a relationship, this is often vague and unquantifiable until you can add real data to measure it and create change.
The team leans on Advantage Report’s qualitative and quantitative data to test and repeatedly evaluate the interaction process with brands and platforms to flag and identify problems as well as to measure the effectiveness of implementation plans.
Gao and Meng also discuss the future of doing business offline. According to Fei, there must be something irreplaceable about your offline business. Offline and online business functions can work independently to find their own advantages but must come together on the consumer experience to have some sense of commonality. “I don’t think it’s necessarily true that offline businesses will decline, but rather that they will be most effective as an extension of a company’s online business,” says Fei.
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