Welcome to InFocus

A curated content platform of COVID-19 news stories with a supplier-retailer lens by Advantage Group.

Explore Weekly Editions To Date

Home Cooking and Perishables

August 26, 2020

The pandemic has seen a resurgence in demand for meal kit subscriptions with home cooking on the rise and dining at home becoming more habitual. Consequently, retailers and suppliers are challenged with collaborating on how to optimize product mix and remain relevant for the more cooking savvy consumer. Recognizing that consumers are adopting a more do-it-yourself approach to meal preparation, how can suppliers and retailers work together to appeal to their needs?

Convenience Retail

August 19, 2020

As the world moves through COVID and consumer shopping patterns evolve, convenience retailers and supplier partners have a massive opportunity ahead with the convenience channel in a pivotal position post-COVID. To sustain relevancy, convenience retailers will need to work closely with their suppliers to create shopping experiences that stand up to current consumer demands and protect themselves against losses driven by fuel and foodservice declines. Discover how convenience stores across the globe are doing this today.


August 12, 2020

The pandemic’s uncertainty is forcing CPG brands to adapt this back-to-school and upcoming holiday season with product and marketing portfolios that stress intimacy and the basics over unnecessary product innovations and the roll-out of splashy advertising campaigns. Read more about what we are likely to witness for the remainder of the year and the cues we’re taking from China’s retail landscape.

COVID Grocery Delivery Man

Global Insights for Retailers

August 5, 2020

Sharing insights based on the COVID-19 research conducted by Advantage globally. We examine the areas of focus for retailers moving into and out of Wave 1 of the crisis and highlight the opportunities for greater collaboration with supplier partners in preparation for a possible Wave 2. In this week’s Voices on the Ground, hear from SPAR International Managing Director, on how the crisis has impacted their business globally.

Grocery E-Commerce

July 29, 2020

The pandemic has seen a boom in online grocery sales that most retailers were not equipped to handle. Today, many retailers offer online grocery services that are less profitable than in-store purchases. Both retailers and suppliers cannot cut and paste their offline offerings online and hope for success. Together, both partners must adopt collaborative mindsets that foster proactive solutions to serving online grocery shoppers.

The Pandemic and Snacking

July 22, 2020

The pandemic has seen a surge in snacking as the world’s population is spending more time indoors. While it’s evident that consumers love indulgent snacking experiences, there is a shift toward healthier snacks with better-for-you ingredients and nutrients, both pre-COVID and now, as consumers become more health-conscious. 

Going Local

July 15, 2020

The arrival of COVID-19 has prompted a stronger push to purchase locally. Discover how CPG brands can find ways to demonstrate local relevance and provide assurances around health, safety, and sustainability. Hear from market leaders in Colombia, Central America and The Caribbean in this week’s Voices on the Ground.


July 8, 2020

With COVID-19, the world saw an unprecedented shift in how consumers and businesses seemingly deprioritized sustainability, changing their focus to essential goods and personal safety. As the pandemic runs its course, examples of businesses partnering in support of sustainability initiatives have reemerged.

Female Shopper in Grocery Store Aisle Looking

Industry Consolidation

June 30, 2020

Despite the prevailing economic uncertainty amid the pandemic, merger and acquisition activity within the grocery retail sector continues to rise as companies look to meet changing consumer demands through partnerships. Discover how the pandemic is impacting life and retail in the Netherlands in ‘Voices on the Ground’.

Omnichannel Retail

June 24, 2020

Discover how the pandemic is accelerating the need for omnichannel retail as consumers desire the convenience of online shopping, yet still crave the personal experience of an offline environment. Learn how Canadian suppliers and retailers are evolving as a result of the crisis, according to our ‘Voices on the Ground.’

Data Management and Sharing

Data Transparency

June17, 2020

Uncover why data transparency has taken centre stage throughout the pandemic and how suppliers and retailers can benefit from real-time data and information sharing to inform decision making during times of uncertainty. Discover how COVID-19 is affecting Mexico, according to our local market team. 

Digital Marketing

June 10, 2020

Marketing efforts took a hit during COVID-19, prompting a reinvention in the way suppliers and retailers market their goods and services. Uncover the muscle needed by marketers to reach consumers in a post-COVID world. Discover how the crisis has impacted retail in Russia.


June 3, 2020

Discover how the pandemic is impacting discounters as shopper concerns over product availability revert to price. What will discounters need to focus on in order to prevail in the long-term? Also, learn how the crisis is impacting life and retail in South Africa in ‘Voices on the Ground’. 

Serving Customers During COVID-19

Global Insights for Suppliers

May 27, 2020

Sharing insights based on the COVID-19 research conducted by Advantage globally. We collected the voices of thousands of supplier and retailer professionals to understand the impact of the crisis, how businesses are adapting, and steps being taken to future-proof businesses.

covid-19 home delivery groceries

Health and Safety

May 20, 2020

Dive into what reopening will mean for the retail world and the industry serving as their blueprint, explore how manufacturers and wholesalers are pursuing new direct-to-consumer models and hear how COVID-19 is currently impacting Italy according to our team on the ground.

young asian woman shopping in dairy department of grocery store

Consumer Behaviour

May 13, 2020

Uncover first-hand how the COVID-19 crisis is impacting life and work in the USA from our team ‘on the ground’. Explore how the sale of private-label brands has been keeping pace with national brands and how the impending meat shortage has impacted the demand for plant-based proteins.

workers harvesting potatoes

Supply Chain

May 6, 2020

Discover how COVID-19 is interrupting globally interconnected supply networks, ways in which companies are addressing employee engagement concerns, and get a pulse on how this crisis is impacting life and work in New Zealand in this week’s ‘Voices on the Ground.’ 

cashier at checkout with face shield to protect from covid

Industry Trends

April 29, 2020

Examine what the next phase of the “new normal” could look like in the grocery sector, learn how retailers are responding to employee COVID-19 diagnoses and get a pulse on how the crisis is impacting Belgium with a perspective from our local Advantage team on the ground. 


April 22, 2020

Discover the new ‘no-touch’ retail and retail robotics solutions gaining traction, the new virtual collaboration tools available to support B2B engagement and learn how COVID-19 is impacting life and work in Brazil – a perspective from our local Advantage team on the ground.  

Package Delivery front door contact

Online Grocery

April 15, 2020

Explore the increase in grocery home delivery, restaurants reinventing as grocers and the current landscape in Southeast Asia – perspective contributed by our local Advantage team on the ground in Thailand, Malaysia, Indonesia and the Philippines.

Aerial view of coloured shipping containers outside

Supply Chain

April 8, 2020

Uncover how shifting consumer demands are placing strains on supply chain and how wholesalers are pursuing new ways of distributing products. Also, get a pulse on what big brands are doing to support associates, the community and the healthcare system.

A New Edition of InFocus Releases Every Wednesday

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