Knowledge Hub

Discover valuable Advantage resources within our Knowledge Hub. Download key learnings in the form of eBooks, case studies, whitepapers, and more. 

Gender Analysis:
Practices that Drive
Overall Performance

Advantage Group International analyzed 2017 USA Advantage Report™ data by gender. Male and female respondents have differing priorities regarding the practices that drive Overall Performance. Understanding how gender differences impact perceptions about business performance can provide valuable insight into the relationships between retailers and suppliers.

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The Unwritten Rules of
Building Trust with Customers
(Written Down...)

This brochure identifies the best in class behaviours associated with building Trust between Suppliers and Retailers. In addition, discover the key driver of Trust and the negative behaviours proven to weaken your business relationships and lower Advantage ReportTM scores.  

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Advantage Report™ aids Collaboration, a Building Block for Business Success for Retailers and Suppliers

This case study examines how: Advantage Report™ aids collaboration, a building block for business success, between retailers and suppliers. Jumbo Supermarkten, the second-largest grocery chain in the Netherlands, used Advantage Report to track, flag and understand supplier issues, for example with PepsiCo. By joining forces, sharing objectives and collaboratively working together, retailer Jumbo and vendor-partner PepsiCo grew the category double market growth, thereby creating a win-win.

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Advantage Report™ is a Diagnostic and Predictor of How the Johnson & Johnson Business Would Perform

This case study examines how: the Advantage Report™ is a diagnostic and predictor of how Johnson & Johnson businesses around the world would perform. Advantage Report provided a clear and consistent diagnostic of hot spots in business performance by functional area. It demonstrated a direct correlation between Advantage scores and business results.

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The Transforming Power of Integrated Thinking

This case study examines how: Kimberly-Clark® places consumers at the center of everything they do, and they look to us to help make that happen. Advantage provides them with a holistic understanding of their performance through feedback from their retailers' point of view. Those critical insights help Kimberly-Clark build stronger relationships with their retailer partners, identify opportunities across multiple areas and create solutions for customers that are mutually beneficial.

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Grocery Manufacturers Association Raises its Game with Advantage Report™

This case study examines how: the Grocery Manufacturers Association, the voice of more than 250 consumer product companies, needed insight on how members viewed its performance. Advantage Report™ served as a tool to measure and in turn strengthen relationships between suppliers and retailers. It brought to light valuable performance insights to help foster an environment of mutual success.

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Why Clorox Recommends Advantage Report™ Participation

This case study examines why: Clorox recommends Advantage Report™ participation. Through its industry-recognized best-in-class KPIs, measures and processes, it creates a way for retailers and manufacturers to rate each other and give constructive feedback. It’s why Clorox sees participating in the Advantage Report as a small amount of effort for a big payoff.

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Overcoming Omnichannel Obstacles

Suppliers are eager to understand how the expectations and priorities of multichannel retailers differ when faced with building an omnichannel consumer offering.

This eBook will discuss:

  • Shopper expectations and competition in the marketplace
  • The importance of maintaining accuracy and quality of product content online
  • Common issues including strains on the supply chain and ineffective online marketing
  • Internal misalignment challenges between online and in-store sides of the business

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Download Advantage's Ebook Overcoming Omnichannel Obstacles

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