Discover valuable Advantage resources within our Knowledge Hub. Download key learnings in the form of eBooks, case studies, whitepapers, and more.
Uncover what it takes to be considered a Best in Class Supplier for creating innovative products and packaging. This brochure outlines the five critical competencies in support of this and other influential business practices. When effectively applied, these competencies may help improve your Customer relationships and commercial outcomes.
This brochure identifies the best in class behaviours associated with Suppliers working with Customers to help meet their category objectives. In addition, discover the key driver of effective category partnerships and the negative behaviours proven to weaken your business relationships and lower Advantage ReportTM scores.
This proprietary research examines how: retailers and suppliers are working together to overcome omnichannel obstacles to meet consumer demands. Advantage ReportTM USA provides insight into what consumers want, what challenges retailers and suppliers face as a result, and what is required to win in today’s ever-changing marketplace.
Advantage Group International analyzed 2017 USA Advantage Report™ data by gender. Male and female respondents have differing priorities regarding the practices that drive Overall Performance. Understanding how gender differences impact perceptions about business performance can provide valuable insight into the relationships between retailers and suppliers.
This brochure identifies the best in class behaviours associated with building Trust between Suppliers and Retailers. In addition, discover the key driver of Trust and the negative behaviours proven to weaken your business relationships and lower Advantage ReportTM scores.
"Advantage provided highly valuable insights on gaining retailers’ trust with their first “Advantage Insight Series”. It was circulated to all markets and their feedback was extremely positive. Our company is absolutely no stranger to the insights themselves, but it was quite useful to have a complete list of do’s and don’ts to ensure that we are always acting in the best interest of the shopper, retailer and ourselves, and therefore obtaining a “triple win”." says Serge Sacre, Global Director - Commercial Excellence, L’Oréal Consumer Products Division
This case study examines how: Advantage Report™ aids collaboration, a building block for business success, between retailers and suppliers. Jumbo Supermarkten, the second-largest grocery chain in the Netherlands, used Advantage Report to track, flag and understand supplier issues, for example with PepsiCo. By joining forces, sharing objectives and collaboratively working together, retailer Jumbo and vendor-partner PepsiCo grew the category double market growth, thereby creating a win-win.
This case study examines how: the Advantage Report™ is a diagnostic and predictor of how Johnson & Johnson businesses around the world would perform. Advantage Report provided a clear and consistent diagnostic of hot spots in business performance by functional area. It demonstrated a direct correlation between Advantage scores and business results.
This case study examines how: Kimberly-Clark® places consumers at the center of everything they do, and they look to us to help make that happen. Advantage provides them with a holistic understanding of their performance through feedback from their retailers' point of view. Those critical insights help Kimberly-Clark build stronger relationships with their retailer partners, identify opportunities across multiple areas and create solutions for customers that are mutually beneficial.
This case study examines how: the Grocery Manufacturers Association, the voice of more than 250 consumer product companies, needed insight on how members viewed its performance. Advantage Report™ served as a tool to measure and in turn strengthen relationships between suppliers and retailers. It brought to light valuable performance insights to help foster an environment of mutual success.
This case study examines why: Clorox recommends Advantage Report™ participation. Through its industry-recognized best-in-class KPIs, measures and processes, it creates a way for retailers and manufacturers to rate each other and give constructive feedback. It’s why Clorox sees participating in the Advantage Report as a small amount of effort for a big payoff.
Suppliers are eager to understand how the expectations and priorities of multichannel retailers differ when faced with building an omnichannel consumer offering.
This eBook will discuss: