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Suppliers are eager to understand how the expectations and priorities of multichannel retailers differ when faced with building an omnichannel consumer offering.
This eBook will discuss:
This case study examines how: the Advantage Report™ is a diagnostic and predictor of how Johnson & Johnson businesses around the world would perform. Advantage Report provided a clear and consistent diagnostic of hot spots in business performance by functional area. It demonstrated a direct correlation between strong Advantage scores and strong business results.
This case study examines how: Kimberly-Clark® places consumers at the center of everything they do, and they look to us to help make that happen. Advantage provides them with a holistic understanding of their performance through feedback from their retailers' point of view. Those critical insights help Kimberly-Clark build stronger relationships with their retailer partners, identify opportunities across multiple areas and create solutions for customers that are mutually beneficial.
This case study examines how: the Grocery Manufacturers Association, the voice of more than 250 consumer product companies, needed insight on how members viewed its performance. Advantage Report™ served as a tool to measure and in turn strengthen relationships between suppliers and retailers. It brought to light valuable performance insights to help foster an environment of mutual success.
This case study examines why: Clorox recommends Advantage Report™ participation. Through its industry-recognized best-in-class KPIs, measures and processes, it creates a way for retailers and manufacturers to rate each other and give constructive feedback. It’s why Clorox sees participating in the Advantage Report as a small amount of effort for a big payoff.