The Foundational Behaviours for Success
"Advantage provided highly valuable insights on gaining retailers’ trust with their first “Advantage Insight Series”. It was circulated to all markets and their feedback was extremely positive. Our company is absolutely no stranger to the insights themselves, but it was quite useful to have a complete list of do’s and don’ts to ensure that we are always acting in the best interest of the shopper, retailer and ourselves, and therefore obtaining a “triple win”." says Serge Sacre, Global Director - Commercial Excellence, L’Oréal Consumer Products Division
As your Customers compete to win and sustain consumer loyalty across their brick and mortar and online portals, an integrated e-commerce strategy is critical to your business relationships. Discover the six key behaviours in support of achieving an integrated e-commerce strategy.
In today’s competitive environment, Supply Chain basics are the cost of entry; orders must be accurate, on-time and in full. Discover the six positive behaviours in support of aligning with your Customer’s key supply chain metrics. When effectively applied, these may help improve your Customer relationships and commercial outcomes.
Uncover what it takes to be considered a Best in Class Supplier for creating innovative products and packaging. Examine the five critical competencies in support of this and other influential business practices. When effectively applied, these competencies may help improve your Customer relationships and commercial outcomes.
Identify the best in class behaviours associated with Suppliers working with Customers to help meet their category objectives. In addition, discover the key driver of effective category partnerships and the negative behaviours proven to weaken your business relationships and lower Advantage ReportTM scores.
Identifiy the best in class behaviours associated with building Trust between Suppliers and Retailers. In addition, discover the key driver of Trust and the negative behaviours proven to weaken your business relationships and lower Advantage ReportTM scores.