Advantage Group is the leading advisor for business-to-business engagement solutions globally. We help people and organizations work better together by providing the gift of feedback and driving positive behaviour change and business growth through insight.
Introduction to Advantage Group and Supplier Engagement Fundamentals
Understanding the Power of Supplier Engagement
Supplier engagement plays a vital role in the overall success of a retailer. Discover the value that supplier engagement provides to their partners and why it’s integral to a retailer’s performance.
The Four Critical Engagement Drivers
This year’s Advantage Report is built on the Advantage Engagement Framework. This framework is underpinned by four engagement drivers that give suppliers and retailers a benchmarked view of performance as rated by their partners.