Advantage Group is the leading advisor for business-to-business engagement solutions globally. We help people and organizations work better together by providing the gift of feedback and driving positive behaviour change and business growth through insight.
Module 1
Introduction to Advantage Group and Supplier Engagement Fundamentals
Understanding the Power of Supplier Engagement
Supplier engagement plays a vital role in the overall success of a retailer. Discover the value that supplier engagement provides to their partners and why it’s integral to a retailer’s performance.
The Four Critical Engagement Drivers
This year’s Advantage Report is built on the Advantage Engagement Framework. This framework is underpinned by four engagement drivers that give suppliers and retailers a benchmarked view of performance as rated by their partners.