Advantage Group is the leading advisor for business-to-business engagement solutions globally. We help people and organizations work better together by providing the gift of feedback and driving positive behaviour change and business growth through insight.
Module 1
Introduction to Advantage Group and Customer Engagement Fundamentals
Understanding the Power of Customer Engagement
Customer engagement is critical for unlocking the full potential of your business. Explore the value that customer engagement provides to suppliers and uncover how it impacts a business’s long-term growth and success.
The Four Critical Engagement Drivers
Advantage Report is built on the Advantage Engagement Framework. This framework is underpinned by four engagement drivers, giving suppliers and retailers a benchmarked view of performance as rated by their partners.
Where do Your Customers Sit on the Advantage Customer Spectrum
Consider where your customer relationships sit along the customer engagement spectrum. Compare and reflect on the sentiments and impacts of less engaged partners versus those who are more engaged with your business.
How We Calculate Your Advantage Score
Understand how our experts determine your Advantage Score and rank position.
Module 2
Understanding Your Advantage Report Platform
How to Access Your Advantage Report
Accessing your Advantage Report is made easy with the myAdvantage client portal, a web-based library containing dashboards, files, resources and more.
How to Navigate Your Advantage Report Dashboards
The various Advantage Report dashboards provide you with the information and insight you need. Explore where your data lives and learn how to filter your results for the optimal view of your performance.
Advantage Report Training for Key Account Managers
Leverage your Advantage Report data. Discover which dashboards capture and action the account-level feedback most relevant to you.
Where to Get Help With Your Advantage Report
Technical support is within reach. Open a support ticket with our IT team for troubleshooting assistance within the Advantage Report platform.
Module 3
Actioning Your Advantage Report Feedback
Explore the 4 Steps to Success
A core element of the Advantage philosophy is ensuring your feedback is effectively transformed into a clear pathway for action and outcome. Strengthen engagement with your business’s customers by following these four steps to success.
