Advantage Group is the leading advisor for business-to-business engagement solutions globally. We help people and organizations work better together by providing the gift of feedback and driving positive behaviour change and business growth through insight.
Introduction to Advantage Group and Customer Engagement Fundamentals
What You Will Receive
These six elements of Advantage Report’s client experience set a company up for success by improving the quality of feedback and strengthening its relationships. Here’s what supplier sponsors of Advantage Report can expect to receive.
Understanding the Power of Customer Engagement
Customer engagement is critical for unlocking the full potential of your business. Explore the value that customer engagement provides to suppliers and uncover how it impacts a business’s long-term growth and success.
The Four Critical Engagement Drivers
Advantage Report is built on the Advantage Engagement Framework. This framework is underpinned by four engagement drivers, giving suppliers and retailers a benchmarked view of performance as rated by their partners.
How We Calculate Your Advantage Score
Understand how our experts calculate your Advantage Score and rank position from ratings.