Advantage Group is the leading advisor for business-to-business engagement solutions globally. We help people and organizations work better together by providing the gift of feedback and driving positive behaviour change and business growth through insight.
Introduction to Advantage Group and Customer Engagement Fundamentals
Understanding the Power of Customer Engagement
Customer engagement is critical for unlocking the full potential of your business. Explore the value that customer engagement provides to suppliers and uncover how it impacts a business’s long-term growth and success.
The Four Critical Engagement Drivers
Advantage Report is built on the Advantage Engagement Framework. This framework is underpinned by four engagement drivers, giving suppliers and retailers a benchmarked view of performance as rated by their partners.
How We Calculate Your Advantage Score
Understand how our experts calculate your Advantage Score and rank position from ratings.