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Module 1

Introduction to Advantage Group and Customer Engagement Fundamentals

Who Is Advantage Group?

Advantage Group is the leading advisor for business-to-business engagement solutions globally. We help people and organizations work better together by providing the gift of feedback and driving positive behaviour change and business growth through insight.

Understanding the Power of Customer Engagement

Customer engagement is critical for unlocking the full potential of your business. Explore the value that customer engagement provides to suppliers and uncover how it impacts a business’s long-term growth and success.

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How to Optimize Your Results

Intentional participation in Advantage Report Voice of the Customer is the key to acquiring the most value for your organization. Use the following guidelines to support your investment and maximize the return on your partnership with Advantage.

The Four Critical Engagement Drivers

Advantage Report is built on the Advantage Engagement Framework. This framework is underpinned by four engagement drivers, giving suppliers and retailers a benchmarked view of performance as rated by their partners.

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Where do Your Customers Sit on the Advantage Customer Spectrum

Consider where your customer relationships sit along the customer engagement spectrum. Compare and reflect on the sentiments and impacts of less engaged partners versus those who are more engaged with your business.

How We Calculate Your Advantage Score

Understand how our experts calculate your Advantage Score and rank position from ratings.

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