Colombia

Programs

  • GroceryGrocery
  • DrugDrug

Liliana Congote

Program Director, Advantage Colombia
Liliana has over 27 years of experience within national and multinational FMCG companies in the capacity of a regional marketing manager and these companies include Tecnoquimicas, Warner Lambert, Pfizer Consumer and Johnson & Johnson. Liliana had been a great asset for the Advantage team and been managing Colombian operations for years.

Roberto Vega

Managing Director, Latin America Region
Roberto has an intense experience in the benchmarking business in Latin America.  As a pioneer of Advantage Group, he launched retailer benchmarking studies in the Latin America region in 2003.  Since then, Roberto has been building relationships with manufacturers and retailers and now oversees the entire region, outside of Brazil and Mexico.  Roberto holds an MBA from the University of Nebraska.