What’s new in Global?
How We Harness the Power of Flexibility at Work
What You Can Expect from Advantage Custom Solutions
How to Capitalize on Retailer Priorities for Growth as a Supplier
How Advantage Custom Solutions Can Elevate Your Engagement
Four Key Learnings From the Consumer Goods Forum Global Summit 2023
How Retailers Can Nurture Stronger Supplier Relationships
Advantage Group Expands Global Client Service Leadership with Key Appointment
How Can Major Retailers Increase Their Agility?
Mind The Gap: How to Develop a Sustainability Agenda and Your B2B Partnership Simultaneously
International Women’s Day: What Embracing Equity Means
Advantage Custom Solutions Announces Two Key Appointments
Advantaging Advantage: Introducing our New Company Values
Finding the Balance: An Interview With Advantage Chief Financial and Operating Officer, Greet Gemels
How Can Suppliers Collaborate With Retailers Over Price Increases in an Environment of Inflationary Pressures?
How Suppliers Can Adapt to a Digitized Retailer Environment
ESG On the Rise: How Suppliers Can Meet Retailer Expectations
How to Win With Retailers in the Pursuit of Category Development Objectives
Advantage Custom Solutions Expands Its Team With Two New Leaders
How to Optimize Your Results With Advantage Report
Navigating Three Emerging Global Travel Retail Industry Changes with Advantage Group
An Intimate Profile of Advantage Group Chairman John Shanahan
Key Takeaways From The Consumer Goods Forum Global Summit 2022
Matthew Jackson Joins Advantage Group International as Vice President of Technology
Businesses don’t work together. People do.
The Advantage Report™ Revolutionizes Business-To-Business Engagement With an Innovative Update
4 Questions to Help You
Strengthen Your Relationship Through Customer Listening
Advantage Group Unveils New Leadership for Global Client Development
How Our Values Guide Our Company Culture
Advantage Group International Appoints Global Chief Research Officer
Advantage Report Adopts a
New Logo and Product Identity
What to Expect from the Advantage Report Survey in 2022
How to Become a Preferred Sustainability Partner with Retail Customers
How to Ensure You’re Obtaining Genuine Customer Feedback
The Four Critical Performance Areas for Determining Retailer Needs
Why Genuine and Authentic Feedback is Critical for Retail Businesses
Advantage Group International Promotes Dwight Konings to Senior Vice President, Global Retail North America
Assortment Optimization
Why now is the time.
How to Achieve Customer Success Through Continuous Feedback and Iteration
How to Successfully Engage and Communicate with your Customer
How Goal Setting and Action Planning Delivers Success in Your Customer Relationships
Why Driving Success in Your Customer Relationships Begins With Sharing Results Internally
Why Customer Feedback Is Critical in Advancing the Capabilities of Supply Chain Teams
4 Steps to Driving Success in Your Customer Relationships
Why Supplier Engagement is Critical for Business Success
As the world of retail continues to change, a more collaborative future must be the priority
Collaboration in a Crisis
Advantage Analytics: OPS (Priority) Analysis Dashboard
Advantage Analytics: Defend and Improve Dashboard
Advantage Analytics: Exploring the Performance Area Details Dashboard
Advantage Analytics: Using the Performance Area Summary Dashboard
Advantage Analytics: Accessing Account Profiles
How Retailers and Suppliers Are Preparing For A Second Wave of COVID-19
Advantage Group International Reinforces Focus on Client and Retailer Centricity With New CEO Appointment
Workforce Planning in FMCG for a Post-Pandemic World
COVID-19 Saw Retailers and Suppliers Collaborate on New Terrain Whereby Stronger Partnerships Excelled and Weaker Partners Were Exposed
Loyalty Schemes Going Above and Beyond to Support Customers Amid the Pandemic
Bain & Company integrates Advantage Group International intelligence into FrontViewSM
How Consumer Demands are Shaping Brand Loyalty Strategy for the Future
Making A Meal Of It: The Pandemic and Perishables
The Convenience Channel Solidifies its Relevancy Amid the Pandemic
The Coronavirus Throws a Wrench Into Seasonal Planning
Why Partnerships are Vital for Retailers in Future-Proofing their Businesses
Voices on the Ground, SPAR International
Looking Ahead: What Will Be the Focus for Retailers Moving into Wave 2 of the COVID-19 Pandemic?
Retailer-Supplier Partnership During the Pandemic Scaled up the Four Basic Tenets of Collaboration and Trust to an Unprecedented Level
Why Adopting A Collaborative Mindset is Critical for Winning at Grocery E-Commerce
The Pandemic and Snacking: Better Together
Going Local: The Pandemic Gives Rise to Local Sourcing
COVID-19 Causes a Stutter Step in Sustainability Progress, What’s Next?
Grocery Retail’s Post-Pandemic Integration: Industry Consolidation
How the Pandemic is Accelerating the Need for Omnichannel Retail
Data Transparency Takes Centre Stage Throughout the Pandemic
Digital Marketing: Strengthening Brand Relevance in a Post-COVID World
Mixed Fortunes for Discounters
We Are In This Together: How COVID-19 Has Accelerated The Need For Partnerships
We Are In This Together: How COVID-19 Has Accelerated the Need for Partnerships
Unlocked: What Reopening Means for the Retail World
Advantage Launches Curated Content Platform for Suppliers and Retailers to Navigate and Uncover Learning Opportunities in the COVID-19 Landscape
Battle of the Brands: The Growth of Private Label Sales Outpaces That of National Brands During the Pandemic
Kinks in the Food Chain
Planning for the Next “New Normal”
The Robots are Coming (Faster Than Before)
Bricks and Clicks Retailers Shape-shift to Meet Surging Demand for Home Delivery
Consumer Demands Create a Tsunami as Supply Chains Reel to Adapt
Advantage Group Expands B2B Offering With the Launch of Custom Solutions Under New Leadership
How to Increase Survey Response Rates
How a Consumer Products Giant Responded to Industry Change
Diagnosing Customer Relationships in the Healthcare Industry
Obtaining Unbiased Performance Feedback from Retailers
Discovering a Joint Business Partner Listening Solution
Closing the Gap on Sustainability
Rise Up! Reaching Business Success through Collaboration
Confronting Opportunity: The Game-Changing Way to Find True Success
Explaining Overall Performance Significance (OPS)
Why an Integrated E-commerce Strategy is Critical to Your Business Relationships
Advantage Recognizes Mondelez World Travel Retail as Top Confectionery Supplier in 2018
The Importance of Aligning to your Customer’s Supply Chain Metrics
How to Create Innovative Products and Packaging
Advantage Advocates for Customer Centricity at the Global Consumer Goods Forum in Singapore
Advantage Group International Names Richard Kellam Chief Executive Officer
Working with Customers to Help Meet their Category Objectives
Overcoming Omnichannel Challenges to Build Stronger Partnerships
Advantage Group International Launches 2018 Awards Program Honouring Top Performing Suppliers and Retailers in FMCG
