
What’s new in Global?


Mind The Gap: How to Develop a Sustainability Agenda and Your B2B Partnership Simultaneously

International Women’s Day: What Embracing Equity Means

Advantage Custom Solutions Announces Two Key Appointments

Advantaging Advantage: Introducing our New Company Values

Finding the Balance: An Interview With Advantage Chief Financial and Operating Officer, Greet Gemels

How Can Suppliers Collaborate With Retailers Over Price Increases in an Environment of Inflationary Pressures?

How Suppliers Can Adapt to a Digitized Retailer Environment

ESG On the Rise: How Suppliers Can Meet Retailer Expectations

How to Win With Retailers in the Pursuit of Category Development Objectives

Advantage Custom Solutions Expands Its Team With Two New Leaders

How to Optimize Your Results With Advantage Report

Navigating Three Emerging Global Travel Retail Industry Changes with Advantage Group

An Intimate Profile of Advantage Group Chairman John Shanahan

Key Takeaways From The Consumer Goods Forum Global Summit 2022

Matthew Jackson Joins Advantage Group International as Vice President of Technology

Businesses don’t work together. People do.

The Advantage Report™ Revolutionizes Business-To-Business Engagement With an Innovative Update

4 Questions to Help You
Strengthen Your Relationship Through Customer Listening

Advantage Group Unveils New Leadership for Global Client Development

How Our Values Guide Our Company Culture

Advantage Group International Appoints Global Chief Research Officer

Advantage Report Adopts a
New Logo and Product Identity

What to Expect from the Advantage Report Survey in 2022

How to Become a Preferred Sustainability Partner with Retail Customers

How to Ensure You’re Obtaining Genuine Customer Feedback

The Four Critical Performance Areas for Determining Retailer Needs

Why Genuine and Authentic Feedback is Critical for Retail Businesses

Advantage Group International Promotes Dwight Konings to Senior Vice President, Global Retail North America

Assortment Optimization
Why now is the time.

How to Achieve Customer Success Through Continuous Feedback and Iteration

How to Successfully Engage and Communicate with your Customer

How Goal Setting and Action Planning Delivers Success in Your Customer Relationships

Why Driving Success in Your Customer Relationships Begins With Sharing Results Internally

Why Customer Feedback Is Critical in Advancing the Capabilities of Supply Chain Teams

4 Steps to Driving Success in Your Customer Relationships

Why Supplier Engagement is Critical for Business Success

As the world of retail continues to change, a more collaborative future must be the priority

Collaboration in a Crisis

Advantage Analytics: OPS (Priority) Analysis Dashboard

Advantage Analytics: Defend and Improve Dashboard

Advantage Analytics: Exploring the Performance Area Details Dashboard

Advantage Analytics: Using the Performance Area Summary Dashboard

Advantage Analytics: Accessing Account Profiles

How Retailers and Suppliers Are Preparing For A Second Wave of COVID-19

Advantage Group International Reinforces Focus on Client and Retailer Centricity With New CEO Appointment

Workforce Planning in FMCG for a Post-Pandemic World

COVID-19 Saw Retailers and Suppliers Collaborate on New Terrain Whereby Stronger Partnerships Excelled and Weaker Partners Were Exposed

Loyalty Schemes Going Above and Beyond to Support Customers Amid the Pandemic

Bain & Company integrates Advantage Group International intelligence into FrontViewSM

How Consumer Demands are Shaping Brand Loyalty Strategy for the Future

Making A Meal Of It: The Pandemic and Perishables

The Convenience Channel Solidifies its Relevancy Amid the Pandemic

The Coronavirus Throws a Wrench Into Seasonal Planning

Why Partnerships are Vital for Retailers in Future-Proofing their Businesses

Voices on the Ground, SPAR International

Looking Ahead: What Will Be the Focus for Retailers Moving into Wave 2 of the COVID-19 Pandemic?

Retailer-Supplier Partnership During the Pandemic Scaled up the Four Basic Tenets of Collaboration and Trust to an Unprecedented Level

Why Adopting A Collaborative Mindset is Critical for Winning at Grocery E-Commerce

The Pandemic and Snacking: Better Together

Going Local: The Pandemic Gives Rise to Local Sourcing

COVID-19 Causes a Stutter Step in Sustainability Progress, What’s Next?

Grocery Retail’s Post-Pandemic Integration: Industry Consolidation

How the Pandemic is Accelerating the Need for Omnichannel Retail

Data Transparency Takes Centre Stage Throughout the Pandemic

Digital Marketing: Strengthening Brand Relevance in a Post-COVID World

Mixed Fortunes for Discounters

We Are In This Together: How COVID-19 Has Accelerated The Need For Partnerships

We Are In This Together: How COVID-19 Has Accelerated the Need for Partnerships

Unlocked: What Reopening Means for the Retail World

Advantage Launches Curated Content Platform for Suppliers and Retailers to Navigate and Uncover Learning Opportunities in the COVID-19 Landscape

Battle of the Brands: The Growth of Private Label Sales Outpaces That of National Brands During the Pandemic

Kinks in the Food Chain

Planning for the Next “New Normal”

The Robots are Coming (Faster Than Before)

Bricks and Clicks Retailers Shape-shift to Meet Surging Demand for Home Delivery

Consumer Demands Create a Tsunami as Supply Chains Reel to Adapt

Advantage Group Expands B2B Offering With the Launch of Custom Solutions Under New Leadership

How to Increase Survey Response Rates

How a Consumer Products Giant Responded to Industry Change

Diagnosing Customer Relationships in the Healthcare Industry

Obtaining Unbiased Performance Feedback from Retailers

Discovering a Joint Business Partner Listening Solution

Closing the Gap on Sustainability

Rise Up! Reaching Business Success through Collaboration

Confronting Opportunity: The Game-Changing Way to Find True Success

Explaining Overall Performance Significance (OPS)

Why an Integrated E-commerce Strategy is Critical to Your Business Relationships

Advantage Recognizes Mondelez World Travel Retail as Top Confectionery Supplier in 2018

The Importance of Aligning to your Customer’s Supply Chain Metrics

How to Create Innovative Products and Packaging

Advantage Advocates for Customer Centricity at the Global Consumer Goods Forum in Singapore

Advantage Group International Names Richard Kellam Chief Executive Officer

Working with Customers to Help Meet their Category Objectives

Overcoming Omnichannel Challenges to Build Stronger Partnerships

Advantage Group International Launches 2018 Awards Program Honouring Top Performing Suppliers and Retailers in FMCG
