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Carlo Bosio

Country Manager Italy

Followed by years of experience with various consulting firms, Carlo joined Advantage in 2006 and since then has been successfully leading Italy’s Advantage program up to date. Carlo did his bachelors studies in Politecnico di Milano and later earned his MBA from SDA Bocconi. Carlo has been very successful in building a capable team and has a thorough knowledge of the retail environment in Italy. Carlo has been instrumental in the growth of Advantage programs in the European region.

Massimo Nicolin


Massimo brings over 15 years of diverse customer insight experience to Advantage as he was most recently the Chief Operating Officer of Nextplora; an independent Italian insight management agency. Prior to his role at Nextplora, Massimo headed Client Service at Millward Brown where he supported clients spanning the FMCG, Pharmaceutical and Finance sectors for three years. Before that, he was the BU Head for Italy at Synovate Censydiam where he led both national and international research projects on brand strategy, product innovation and communication among other areas.