Puerto Rico


  • GroceryGrocery
  • DrugDrug
  • StoreStore

Yanina Lebron

Program Director, Puerto Rico

Yanina is a proficient Marketing Researcher and Strategist with over 15 years of expertise. Yanina graduated with a B. A. in Mass Communications from The University of Puerto Rico; and a Master Degree in Mass Communications from The University of Florida, Gainesville. Yanina started her research career in Washington, D.C., and has worked in Marketing and Market Research for successful multinational and local Puerto Rico companies. Yanina has represented Advantage International in Puerto Rico since 2011.

Roberto Vega

Managing Director, Latin America Region

Roberto has an intense experience in the benchmarking business in Latin America.  As a pioneer of Advantage Group, he launched retailer benchmarking studies in the Latin America region in 2003.  Since then, Roberto has been building relationships with manufacturers and retailers and now oversees the entire region, outside of Brazil and Mexico.  Roberto holds an MBA from the University of Nebraska.