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Published: July 8, 2024

Bruno Kong’s extensive FMCG experience in China will be key for executing Advantage Group International’s growth strategy for the market

A headshot of the new Managing Director of Advantage Group China, Bruno Kong
Bruno Kong, Managing Director, Advantage Group China

Advantage Group International (AGI) announces the appointment of Bruno Kong as Managing Director of China. In this role, Bruno will lead a high-performing team to develop AGI’s presence in China and strengthen client retention and expansion in the market.

Based in Shanghai, China, Bruno brings over 25 years of marketing, sales, and account management experience working with FMCG companies. Most recently, Bruno worked for Shanghai Shi Chen Food Technology, where he was responsible for the supply chain, new product development, and packaging.

Bruno has also held several leadership roles during his career, including Managing Director of Turners International Marketing (China), Marketing Director for Specialized (China), and Senior Marketing Manager for Moen(China) Kitchen and Bath. At Turners International Marketing, one of Bruno’s key achievements was successfully establishing the 27000 mineral water brand. 27000 water is now one of the top three drinking water brands in the online channel.

Notably, Bruno has also worked for leading FMCG companies like Wyeth/Pfizer Nutrition (now Nestlé Wyeth Nutrition), Johnson & Johnson and Procter & Gamble China. Bruno’s vast experience gives him unique insights into the opportunities within the Chinese FMCG landscape. He also has valuable skills in relationship management, leadership, and brand strategy development and execution.

Bruno is looking forward to joining AGI, “I am excited to further develop AGI’s presence and potential in China. I believe in the transformative work that AGI engages in, bringing together organizations to build better relationships and a stronger system. Having the opportunity to expand our programs to even more businesses in China is rewarding work that promises great value to both suppliers and retailers.”

“Bruno is a seasoned FMCG professional and passionate entrepreneur. His experience with some of the leading retailers and suppliers in China, paired with his brand strategy expertise, positions him perfectly to lead this market. With the support of his team, I’m confident that China will continue to be a successful market for AGI and that Bruno will be an excellent market leader,” comments Chief Commercial Strategy Officer at Advantage Group International, Anthony Guadagnolo.

About Advantage Group International
Advantage Group International is the leading advisor in business-to-business engagement solutions globally. Trusted by many of the world’s leading brands, Advantage Report™️ has become the gold standard for improving performance between suppliers and retailers in over 45 countries. Established in 1988 and headquartered in Canada, Advantage Group acts as an integral link between supplier and retail partners, using data, feedback and strategy consulting to illuminate opportunities for mutual growth, strengthen relationships and provide invaluable insight. Advantage Group helps people and organizations work better together.

For more information, visit advantagegroup.com or contact your local Advantage Advisor.