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Published: October 18, 2021
Christophe Bouye, Country Manager, Advantage Group France
Christophe Bouyé, Managing Director, France, Advantage Group International

­Advantage Group International, leaders in business-to-business engagement, is pleased to announce the appointment of Christophe Bouyé to the role of Managing Director, France. Bouyé joins the global organization (headquartered in Canada) to help enhance the Advantage brand within the French marketplace and FMCG community while providing organizational, sales and client service leadership.

Bouyé brings over 20 years of experience in CPG with Mars Inc., where most recently, he held the position of International Sales Director for their Travel Retail division headquartered in the Netherlands. Previous to that role, he led as Strategic Account Director for Mars Wrigley France managing the development of key strategic key accounts and their discount channel. Inspired by his coaching and professional mentoring experiences, Bouyé is known for having the global perspective and multicultural agility to lead diverse teams around the world.

“Christophe is a keen advocate and supporter of engagement as a key driver for performance for both retailers and suppliers,” says John McLoughlin, CEO, Advantage Group International. “He will provide a valuable vision with his customer first lens as well as a leadership style that encourages others to continuously learn and evolve”.

Bouyé will focus on managing global client relationships with multinational CPG and retail groups who are based in France with a goal to further engage the retailer community in supporting their agenda with suppliers.

About Advantage Group International

Advantage Group is the leading advisor for CPG and Grocery business-to-business engagement solutions globally. Trusted by many of the world’s leading brands, the annual Advantage ReportTM has become the gold standard for improving performance between suppliers and retailers in over 40 countries. Established in 1988 and headquartered in Canada, Advantage Group acts as an integral link between supplier and retail partners, using data analytics and strategy consulting to explore opportunities for mutual growth and strengthen relationships, helping businesses be better together. For more information:

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