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Published: June 21, 2023

This appointment strategically targets Advantage Group’s goal of investing in developing and supporting global suppliers headquartered in North America

Scott Bellm, Senior Director, Global Client Development, North America, Advantage Group
Scott Bellm, Senior Director, Global Client Development, North America, Advantage Group

Advantage Group International is investing in its global client development team by appointing Scott Bellm to a key global leadership role in North America.

Based in Montreal, Canada, Scott Bellm joins Advantage as Senior Director of Global Client Development for North America and will support global clients based out of this region. Scott accumulated over 25 years of extensive experience in customer excellence, sales, shopper marketing and account management in the FMCG industry. He has held global senior roles at Bacardi and Unilever, including the titles of Global Vice President of Customer Excellence at Reckitt  and Global Vice President of Sales at Coty. Scott has led the development of major accounts such as Auchan, Carrefour and Walmart.

“Being able to improve the footprint of Advantage Group across global clients based in North America is an exciting opportunity. I look forward to driving our global client relationships through a client-centric approach to get us to the organizational presence I know we can secure globally,” comments Scott.

The addition of Scott strengthens global leadership in customer engagement and management. Specifically, it targets one of the regions most in need of support as demand from global clients increases.

“Scott is joining at an exciting time in the business. I know that he has the capability to harness the enormous potential in North America. Scott’s experience is not just impressive and extensive, but it spans many countries. It positions him perfectly to make a significant impact in the region. The future will be bright with his leadership and, together with the rest of the Global Client Development team, I am sure we will make inroads in key strategic areas,” states Leandro Bonder, Senior Vice President of Global Client Development.

About Advantage Group International

Advantage Group International is the leading advisor in business-to-business engagement solutions globally. Trusted by many of the world’s leading brands, Advantage ReportTM has become the gold standard for improving performance between suppliers and retailers in over 40 countries. Established in 1988 and headquartered in Canada, Advantage Group acts as an integral link between supplier and retail partners, using data, feedback and strategy consulting to illuminate opportunities for mutual growth, strengthen relationships and provide invaluable insight. Advantage Group helps people and organizations work better together.

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