Advantage Logo White
Advantage Logo White
Advantage Logo White

Select the Advantage platform that fits your needs

Help Desk
Published: April 8, 2024

The former NielsenIQ executive joins Advantage Group International to advise the company’s leadership on commercial strategy

Justin Sargent, Advisor, Advantage Group International
Justin Sargent, Advisor, Advantage Group International

Toronto, April 08 – Advantage Group International (AGI), the leader in business-to-business engagement solutions, is pleased to announce the hiring of Justin Sargent as the first member of AGI’s Advisory Board.

This strategic hiring marks the establishment of AGI’s inaugural Advisory Board, a significant step forward in its commitment to innovation, long-term growth, and industry leadership. The Advisory Board’s role will be to provide non-binding expert recommendations to AGI’s Executive Leadership Team and Board of Directors to support the development of strategy and the expansion of AGI globally.

Based in Singapore, Justin brings over 30 years of experience working for NielsenIQ (previously Nielsen). During his three decades there, Justin has held several high-level roles, notably President of Nielsen China and President of NielsenIQ Asia-Pacific. His most recent role was as Global President of Commercial Strategy, where he was responsible for developing the worldwide commercial strategy for the expanded NielsenIQ business following its merger with GfK.

I am excited at the prospect of offering insight and strategic advice to AGI’s executive team and John (CEO of AGI). Having worked in diverse and emerging markets worldwide, I have full confidence that together, we’ll be able to leverage AGI’s opportunities and amplify their potential,” comments Justin.

We are thrilled to welcome Justin Sargent to AGI and to announce the formation of our Advisory Board,” remarks CEO of AGI, John McLoughlin. “This marks a pivotal moment in our company’s history. With Justin’s support, expertise and the wealth of experience he will bring, we are better positioned than ever to lead, innovate, and provide unparalleled value to our clients.”

About Advantage Group International
Advantage Group International is the leading advisor in business-to-business engagement solutions globally. Trusted by many of the world’s leading brands, Advantage Report™️ has become the gold standard for improving performance between suppliers and retailers in over 45 countries. Established in 1988 and headquartered in Canada, Advantage Group acts as an integral link between supplier and retail partners, using data, feedback and strategy consulting to illuminate opportunities for mutual growth, strengthen relationships and provide invaluable insight. Advantage Group helps people and organizations work better together.

For more information, visit or contact your local Advantage Advisor.