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    <title>Media</title>
    <link>https://www.advantagegroup.com/media</link>
    <description>Access media coverage and expert interviews from AGI on retailer–supplier ties, benchmarking insights, and driving better partnership performance.</description>
    <language>en</language>
    <pubDate>Fri, 17 Apr 2026 17:35:53 GMT</pubDate>
    <dc:date>2026-04-17T17:35:53Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>AGI Appoints Matt Nitzberg as Chief Client Officer</title>
      <link>https://www.advantagegroup.com/media/matt-nitzberg-chief-client-officer-advantage</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.advantagegroup.com/media/matt-nitzberg-chief-client-officer-advantage" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.advantagegroup.com/hubfs/Imported_Blog_Media/Matt-Nitzberg-v2-01.jpg" alt="Abstract blue gradient with central digital globe, orbiting nodes, and network lines for global reach" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="text-align: center;"&gt;&lt;strong&gt;AGI Accelerates Its Global Client-Centric Transformation with Appointment of Matt Nitzberg as Chief Client Officer&lt;/strong&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.advantagegroup.com/media/matt-nitzberg-chief-client-officer-advantage" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.advantagegroup.com/hubfs/Imported_Blog_Media/Matt-Nitzberg-v2-01.jpg" alt="Abstract blue gradient with central digital globe, orbiting nodes, and network lines for global reach" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="text-align: center;"&gt;&lt;strong&gt;AGI Accelerates Its Global Client-Centric Transformation with Appointment of Matt Nitzberg as Chief Client Officer&lt;/strong&gt;&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=145853704&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.advantagegroup.com%2Fmedia%2Fmatt-nitzberg-chief-client-officer-advantage&amp;amp;bu=https%253A%252F%252Fwww.advantagegroup.com%252Fmedia&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>People</category>
      <pubDate>Wed, 14 Jan 2026 18:00:00 GMT</pubDate>
      <guid>https://www.advantagegroup.com/media/matt-nitzberg-chief-client-officer-advantage</guid>
      <dc:date>2026-01-14T18:00:00Z</dc:date>
      <dc:creator>AGI Media Team</dc:creator>
    </item>
    <item>
      <title>Advantage Announces LiveLens for Continuous B2B Insight</title>
      <link>https://www.advantagegroup.com/media/press-releases-advantage-livelens-announce</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.advantagegroup.com/media/press-releases-advantage-livelens-announce" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.advantagegroup.com/hubfs/Imported_Blog_Media/Banner-2000x600-1.png" alt="Minimal UI graphic with a Discover Why button, cursor arrow, and layered quote card on gray background." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="text-align: center;"&gt;&lt;span style="color: #000000;"&gt;&lt;strong&gt;Advantage Group Announces LiveLens, Redefining Continuous Insight for B2B Partnerships Globally&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt; 
&lt;p style="text-align: center;"&gt;&amp;nbsp;&lt;/p&gt; 
&lt;p&gt;&lt;span style="color: #000000; font-family: 'Akzidenz-Grotesk BQ'; font-weight: 500;"&gt;Toronto, ON – Tuesday, January 13, 2026 &lt;/span&gt;— Advantage Group International (AGI), today announces the 2026 launch of Advantage LiveLens, a new continuous client insight environment that will transform how supplier–retailer partnerships are measured, understood, and improved.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.advantagegroup.com/media/press-releases-advantage-livelens-announce" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.advantagegroup.com/hubfs/Imported_Blog_Media/Banner-2000x600-1.png" alt="Minimal UI graphic with a Discover Why button, cursor arrow, and layered quote card on gray background." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="text-align: center;"&gt;&lt;span style="color: #000000;"&gt;&lt;strong&gt;Advantage Group Announces LiveLens, Redefining Continuous Insight for B2B Partnerships Globally&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt; 
&lt;p style="text-align: center;"&gt;&amp;nbsp;&lt;/p&gt; 
&lt;p&gt;&lt;span style="color: #000000; font-family: 'Akzidenz-Grotesk BQ'; font-weight: 500;"&gt;Toronto, ON – Tuesday, January 13, 2026 &lt;/span&gt;— Advantage Group International (AGI), today announces the 2026 launch of Advantage LiveLens, a new continuous client insight environment that will transform how supplier–retailer partnerships are measured, understood, and improved.&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=145853704&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.advantagegroup.com%2Fmedia%2Fpress-releases-advantage-livelens-announce&amp;amp;bu=https%253A%252F%252Fwww.advantagegroup.com%252Fmedia&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Innovations</category>
      <pubDate>Fri, 09 Jan 2026 19:00:00 GMT</pubDate>
      <guid>https://www.advantagegroup.com/media/press-releases-advantage-livelens-announce</guid>
      <dc:date>2026-01-09T19:00:00Z</dc:date>
      <dc:creator>AGI Media Team</dc:creator>
    </item>
    <item>
      <title>Adam Aronson Joins Advantage to Drive AI Innovation</title>
      <link>https://www.advantagegroup.com/media/adam-aronson-advantage-product</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.advantagegroup.com/media/adam-aronson-advantage-product" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.advantagegroup.com/hubfs/52_Adam-Aronso-Product-01-1-scaled.webp" alt="Clean blue gradient background with three floating diamond icons representing search, innovation, and digital interaction." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Advantage Strengthens Its Commitment to Innovation, Leveraging AI and User-Driven Design to Deliver Smarter, Faster Client Insights.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.advantagegroup.com/media/adam-aronson-advantage-product" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.advantagegroup.com/hubfs/52_Adam-Aronso-Product-01-1-scaled.webp" alt="Clean blue gradient background with three floating diamond icons representing search, innovation, and digital interaction." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Advantage Strengthens Its Commitment to Innovation, Leveraging AI and User-Driven Design to Deliver Smarter, Faster Client Insights.&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=145853704&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.advantagegroup.com%2Fmedia%2Fadam-aronson-advantage-product&amp;amp;bu=https%253A%252F%252Fwww.advantagegroup.com%252Fmedia&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>People</category>
      <pubDate>Tue, 11 Nov 2025 16:45:00 GMT</pubDate>
      <guid>https://www.advantagegroup.com/media/adam-aronson-advantage-product</guid>
      <dc:date>2025-11-11T16:45:00Z</dc:date>
      <dc:creator>AGI Media Team</dc:creator>
    </item>
    <item>
      <title>Advantage Expands Awards to Honour Top Suppliers &amp; Retailers</title>
      <link>https://www.advantagegroup.com/media/advantage-awards-expansion-2025</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.advantagegroup.com/media/advantage-awards-expansion-2025" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.advantagegroup.com/hubfs/72_Advantage-Award-Press-release-Article-Banner-image-1-scaled.jpg" alt="Blue branded graphic with AdvantageAwards logo, trophy icons, stars, and celebratory design elements.." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Advantage Group International (AGI), the leading advisor of business-to-business engagement solutions globally, proudly announces the expansion of its annual Advantage Awards Program – a global program that celebrates excellence in retail and supplier collaboration.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.advantagegroup.com/media/advantage-awards-expansion-2025" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.advantagegroup.com/hubfs/72_Advantage-Award-Press-release-Article-Banner-image-1-scaled.jpg" alt="Blue branded graphic with AdvantageAwards logo, trophy icons, stars, and celebratory design elements.." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Advantage Group International (AGI), the leading advisor of business-to-business engagement solutions globally, proudly announces the expansion of its annual Advantage Awards Program – a global program that celebrates excellence in retail and supplier collaboration.&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=145853704&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.advantagegroup.com%2Fmedia%2Fadvantage-awards-expansion-2025&amp;amp;bu=https%253A%252F%252Fwww.advantagegroup.com%252Fmedia&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Awards</category>
      <pubDate>Mon, 26 May 2025 14:45:00 GMT</pubDate>
      <guid>https://www.advantagegroup.com/media/advantage-awards-expansion-2025</guid>
      <dc:date>2025-05-26T14:45:00Z</dc:date>
      <dc:creator>AGI Media Team</dc:creator>
    </item>
    <item>
      <title>Peter Harris Appointed CEO of Advantage Group</title>
      <link>https://www.advantagegroup.com/media/ceo-agi-2025</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.advantagegroup.com/media/ceo-agi-2025" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.advantagegroup.com/hubfs/Imported_Blog_Media/New-CEO-Announcement.webp" alt="Side‑by‑side executive portrait graphics in circular frames on a blue corporate background." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Chief Research Officer Peter Harris will step into the role of CEO, succeeding John McLoughlin, who will transition into a new leadership position.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.advantagegroup.com/media/ceo-agi-2025" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.advantagegroup.com/hubfs/Imported_Blog_Media/New-CEO-Announcement.webp" alt="Side‑by‑side executive portrait graphics in circular frames on a blue corporate background." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Chief Research Officer Peter Harris will step into the role of CEO, succeeding John McLoughlin, who will transition into a new leadership position.&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=145853704&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.advantagegroup.com%2Fmedia%2Fceo-agi-2025&amp;amp;bu=https%253A%252F%252Fwww.advantagegroup.com%252Fmedia&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>People</category>
      <pubDate>Wed, 20 Nov 2024 22:30:00 GMT</pubDate>
      <guid>https://www.advantagegroup.com/media/ceo-agi-2025</guid>
      <dc:date>2024-11-20T22:30:00Z</dc:date>
      <dc:creator>AGI Media Team</dc:creator>
    </item>
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