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Success Is Rooted In Engagement

In today’s retail landscape, where the disruptive forces of changing consumer behaviours and technology innovation prevail, success is defined by a company’s ability to engage people effectively. This engagement spans multiple relationship structures, including consumers, employees and, most significantly, business partners. Business-to-business partnerships are pivotal to success as the retail ecosystem becomes more complex by the day.


Business Partner Goals Run Parallel

To build a relationship that creates a foundation for short-, medium-, and long-term success requires a core commitment to listening and responding with empathy. It requires a more in-depth, unbiased understanding of your partner’s goals so that you can work toward your company’s objectives while seeing how helping your partner achieve their goals is a benefit to you. That is what Advantage exists to do.

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Who is Advantage Group?

At our core, we are a listening company, equipping businesses with the knowledge to respond effectively. We nurture companies on the path to improving performance through strengthening B2B engagement. Often, we think of ourselves as an integral link between supplier and retail partners, using data analytics and strategy consulting to ease the natural tensions that exist in any productive B2B relationship. In simple terms: we help businesses be better together.

How We Can Help

Why Engage Suppliers?

Because a supplier’s business is built around selling to retailers, their focus on the retailer...

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Why Engage Retailers?

High-performing businesses place the customer at the centre of their decisions. For suppliers, th...

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Distributors are a Supplier’s Greatest Ally

In many markets around the world, the supplier-distributor relationship is the most crucial relat...

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Strong Partnerships Form Inside Your Business

B2B relationships do not begin when you embark on a journey into your partner’s world; they sta...

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Is Your Sales Team Future-Fit?

In the FMCG space, a sales team needs to sell the present and the fut...

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