High-performing businesses place the customer at the centre of their decisions. For suppliers, this means putting retailers at the forefront of all decision making. Filtering your thinking and strategy through the lens of retailers is a tactic that often leads to being a more engaged, empathetic partner. And because of the retailer’s proximity to the shopper, their engagement and empathy is a priority.
Our Expertise
Improving Retailer Relations
Retailers provide great insight into your business's effectiveness; they assess you and your competitors every day. Do you know where the gaps are?


Innovation is Rooted in Collaboration
Gaining the buy-in of a retail partner leads to a relationship defined by mutual benefit. Rather than having to sell ideas to one another, improved retailer partnerships mean that both you, as the supplier, and the retailer see the benefits of trusting one another enough to work together to create innovative solutions.
Connecting with Customers Begins with a Commitment
How should suppliers work to build a stronger connection between themselves and their customers? At Advantage, we see this as a four-stage journey:
Prioritize retailer engagement as a KPI, so it is at the forefront of your organization’s mind
Actively listen to your partners, so you understand their challenges and areas for opportunity
Share what you learn throughout your organizations, so everyone is empowered to create future-fit solutions
Create an action plan based on the feedback so that you and your partner can introduce new behaviours towards achieving a more in-depth relationship

How to Make Retailer Engagement Matter
Our supplier clients have found success in solidifying their retailer partnerships by way of sponsoring the annual Advantage ReportTM program and deploying tailor-made Voice of the Customer programs. A combination of these B2B engagement solutions has empowered suppliers to gain an understanding of the overall state of their customer relationships and develop strategies to pivot as new needs and challenges arise within their relationships.
Advantage is devoted to helping your business strengthen engagement through data, insights, and action planning.
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Please enable Strictly Necessary Cookies first so that we can save your preferences!