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Businesses don’t work together. People do.

Published: May 18, 2022

How our new purpose can help your organization reach new heights

Businesses don’t operate in a vacuum. It would be best if you had a strong business network behind you to thrive in today’s market. To accomplish this, begin by establishing trusted relationships with people inside and outside your organization.

This human component cannot be understated. People, not organizations, work to help retailers and suppliers overcome their differences. You should view stakeholders as individuals through a lens of empathy and strive to operate in a spirit of collaboration and partnership. In some circumstances, you may need to put your organization’s needs aside and uncover opportunities for compromise. Shift your traditional mode of thinking and adopt a holistic view rather than a transactional one.

None of this can happen without honest and impartial feedback.

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Feedback is a window into the minds of other stakeholders. It sparks organizational transformations, helping companies improve internal engagement, develop strong supplier relationships, and exceed customers’ expectations. It is integral to business success and is the catalyst that helps organizations harness the power of people-led change.

As an organization that delivers the gift of feedback to help companies make the most of their human potential, Advantage Group took the step to refine our organizational purpose, ensuring that people remain at our core.

Today, every one of our team members is diligently focused on “helping people and organizations work better together.” While this has always been central to our mode of business, by making it official and honouring the role of the individual in the organizational picture, we believe we can help our clients reach unprecedented heights.

We’re already seeing it happen. Through our purpose-led approach, we’ve helped our clients transform overlooked but integral elements of their business.

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Stronger business cultures

Before you can enhance organizational performance, you must reflect internally. Feedback can be a powerful way to listen to your people and strengthen your organization’s internal relationships.

When issues are brought forward and addressed, either by introducing new principles, more robust communications, or more effective ways of working, your people will forge closer relationships. As a result, this will be reflected in lower turnover rates, more productive business relationships, and a more engaged organizational culture.

Better business relationships

When you don’t have external insight, it’s easy to experience rifts in your relationships. For example, if business isn’t going well, you may feel undue pressure to improve your margins, causing you to squeeze your suppliers on cost. In these situations, it can be beneficial to have an impartial observer flag this behaviour, explain how it may damage your business, and steer you in a more productive direction.

A simple change to your approach can often help you establish long-standing business partnerships.

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Happier lives

With most people spending more than 70% of their lives at work, it’s important to ensure that time is rewarding, productive, and joyful. Spending time in a workplace where employees are respected, and managers invest in building respectful relationships improves people’s living standards.

Happier employees result in stronger cultures, more unified teams, increased productivity and healthier businesses overall.

Contact us if you’re interested in learning more about how Advantage Group International’s new organizational purpose helps our clients reach their full potential.

 


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