At Advantage, we’re on a mission to provide the gift of feedback to the world’s businesses and, through insight, help people and organizations work better together. Key to how we achieve that mission are our values. Where our mission provides us with an ideal to pursue, our values are our roadmap for how we pursue it.
From our CEO to our associates, our four values ensure that we’re all working towards the same direction on every project: helping people and organizations work better together. Collectively, they guide who we hire, how we support our teams, how our services are designed, how we navigate both day-to-day challenges and big picture strategy, and ultimately, why retailers and suppliers in over 40 countries trust us to help them navigate the complexities of their B2B relationships.

Our Values
Act With Integrity
We tell the truth. We are sincere and transparent in all activities and decisions. We stand up for what we believe is best for Advantage and Advantage clients. We confidently model behaviours consistent with “how we work” at all times, even when no one is watching.
Thrive On Change
We embrace change and encourage others to do so as well. We are an advocate for new ideas and new ways of working together. We are agile and plan for the future. We recognize when it is time to cut our losses and pivot.
Do It Together
We value being part of a team that works together, supports each other, and believes that many minds are better than one. We foster a culture of openness and encourage new perspectives; we listen and learn. We value inclusion and diversity and take pride in the acknowledgement of others. We model the behaviours of effective leaders and team members.
Deliver With Excellence
We strive to be outstanding in all that we do. We ensure that Advantage delivers the highest quality products and services. We are fueled by a desire to exceed customer expectations; we take accountability and actively promote continual improvement. We drive and live by a culture of high performance.

Our Values Internally
For our teams, our values are important not just for their work, but also as a foundation for elevating their own careers. By designing our systems, our teams, and our projects around our values, we’ve created a culture that delivers world-class work and supports the individual goals of our people. For over 30 years we’ve managed to attract top talent and category-leading clients through our dedication to our values, and that’s what we plan to do for the next 30 too!
If you’re interested in joining Advantage Group and being part of a values-first organization, visit our careers page to view our global job opportunities.