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Help Desk

1. Who are we?

Established in 1988, Advantage Group International, Inc. (Advantage) is a dynamic, growing market research firm that helps clients build successful relationships with their business customers. Advantage programs have become the industry standard for measuring business relationships and performance in fast-moving consumer goods, healthcare, pharmacy, and foodservice channels in the global market. We provide valuable insights to over 500 clients worldwide.

2. What do we do?

Advantage conducts market research in numerous countries around the world using online, Excel-based and paper surveys. Advantage’s cohesive service portfolio was designed with one goal in mind – to help clients understand and strengthen their business relationships. The company’s products include Advantage Report™, which provides suppliers with feedback on their performance from their key retail customers and Advantage Report Retailer, in which suppliers are in turn asked to rate the effectiveness and performance of the retailers they do business with.

3. How we collect, use and delete your personal information

We collect personally identifiable information (personal data) from you when you communicate with us by any medium. The personally identifiable information collected is first name, last name, email address, job title, browser version and phone number. If you request any information on our website or via an Advantage office, we may ask that you provide specific personal information to ensure delivery and execution of your request. Any personally identifiable information that we collect from our surveys is passed on to our Qualitative Research for follow-up or to provide any information you have requested.

Your email address or phone number will be used to contact you regarding your participation in our survey. If you take a survey or provide us with personally identifiable information within the survey, the following will be retained by us in case we need to contact you for a follow-up: your first name, last name, job title, email address and company name. This information will be used solely by Advantage and will not be distributed to any 3rd party.

The responses you provide in a survey, or through a follow-up interview with an identified Advantage Interviewer, will be used in aggregate form to provide valuable information to our clients. You will not be personally identified by your survey ratings, nor through comments obtained in any follow-up interview.

Your personal information is processed based on your consent (Art. 6 para. 1 lit. a) GDPR)[1]. As far as we have received your personal information from your employer to contact you about your participation in our survey, this processing is based on your employer’s legitimate interest in market research (Art. 6 para. 1 lit. f) GDPR).

You are not legally obliged to provide us with your personal information. If you chose not to provide us with your personal information, you cannot participate in our survey.

We will delete your personal information if it is no longer required for your participation in our survey or to execute a request you made, or if you have withdrawn your consent to processing your personal information, unless and insofar as a longer storage period is required by law or to establish, exercise or defence legal claims.

4. Your rights with regard to your personal information

Under Art. 12 et sec. GDPR, you have the right to

  • request access,
  • request correction,
  • request deletion or restriction of processing,
  • object to the processing,
  • request transfer or
  • lodge a complaint with a supervisory authority with regard to your personal information we collect.

5. Option to opt-out or withdraw consent

Your participation in our online surveys is always voluntary. You can choose to remove your e-mail address from our mailing list at any time. Once it has been removed, you will no longer receive survey invitations or communications from us for that survey. To unsubscribe, please reply to your email invitation, expressing your wish to opt-out.

You can also withdraw your consent to process your personal information at any time. To withdraw your consent, please contact us at Please note that withdrawal of your consent will not affect the lawfulness of processing your personal information based on your consent before its withdrawal.

6. Access to your personal information

Advantage has in place strict measures to ensure every aspect of your personal information is protected. Access to all personally identifiable information is restricted and limited to few key, identifiable personnel. Our website and survey security is reviewed regularly. Advantage will never ask you for private information such as your credit card, or driver’s license as a part of our research. We use secure servers and firewalls when collecting information and protecting respondent privacy. Your profile information is highly confidential and will be used only by Advantage to email you concerning our surveys or as otherwise provided for in this Privacy Policy.

You may ask for access to any personal information we hold about you. Summary information is available upon request. Please contact us at in order to obtain access to your personal information.

If we hold information about you and you can establish that it is not accurate, complete, and up to date, we will correct it. This can be accommodated either at the start of our survey, over the phone through a follow-up interview, or by emailing us anytime at

We may deny access when and insofar as: it is required or authorized by national law implementing the GDPR, to do so could reasonably be expected to threaten the rights and freedoms of another individual, and the personal information cannot be severed from the record, or to do so would reveal confidential commercial information, and the personal information cannot be severed from the record. If we deny a request for access to, or refuse to correct information, we shall explain why.

7. Transfer and disclosure of your personal information

We will transfer your personal information to Canada for processing. According to the decision of the European Commission no. 2002/2/EC of 20 December 2001, Canada provides an adequate level of data protection.

We will not share, sell, license, trade or rent your personally identifiable information unless you have given your express consent in any such case. We reserve the right to disclose your personally identifiable information as required by law, when we believe that disclosure is necessary to protect our rights and there are no overriding interests of you withstanding such disclosure, or to comply with a judicial proceeding, court order, or legal process

8. Use of cookies

When you visit our website, we may use ‘cookies’ to track the patterns of behaviour of the visitors to our website. We place a text file (a cookie) in the browser directory of an individual computer’s hard drive. A cookie is a small piece of information which stores basic information you enter into the website on your web browser. The cookie cannot be read by any website other than the one that sets up the cookie. Some browsers can be set to reject all cookies.

9. How to contact us

In the event that you have any queries relating to this Privacy Policy, please feel free to contact us at You should be aware that e-mail is not a 100% secure medium, and you should be aware of this when providing us with personal information.

10. Changes to our privacy policy

Please check this page regularly for changes to this Privacy Policy. Advantage reserves the right to modify this Privacy Policy at any time without notice to reflect changes in legal or regulatory obligations or changes in the manner in which we deal with personal information. The Privacy Policy posted at any time or from time to time via this website shall be deemed to be the Privacy Policy then in effect.

[1] Regulation (EU) 2016/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation – GDPR)

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